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I have been looking at domain name predictions that were made in 2016 to measure how well the analysts are keeping up with actual market movements in 2017. Being now that we're enter into 3rd quarter, it's good time for a halftime report. Overall, the results are on track and moving in the right direction. It's a difficult area to measure as most sales figures are not reported and have NDA's attached to them, but corporate purchases are up and companies are strategically placing themselves for additional accessibility into mobile and online services as workforce's are more distributed along with trying to increase their customer base.
Take a look at these 3 sources and draw your own conclusions. Huge growth is anticipated going to 2024.
Strategyr's Domain Name Market Trends
Verisign's Domain Name Registrations in Q1
Hover's Domain Name Expert's Point of View
Excellent article by Andrew Rosener of Media Options on the brand value of domain names to your business. Andrew makes several key points on why you should own the the matching dot com domain name and what it costs you when you don't.
This is a great read for all C-level executives looking to gain a 15% market share in their niche. Business is online and good domain names will never be any less than they are today. Position your company and your brand for success before your competition snaps up the key generic domains that can impact your sales.
Great domain names are powerful assets that appreciate while generating revenue through brand recognition, as an authority in your field and have so many other marketing advantages that justify the cost. Allocate your advertising budget in the domain name sector for exponential growth and appreciation.
Check out these premium domains names for sale here. SouthernHomes.com FloridaBeachHomes.com DallasTech.com AtlantaConsulting.com LakeStyle.com LongLashes.com YourSiteBuilder.com DatabaseTools.com KeyInsight.com and many more.
Time to get back to business. Hope everyone had a great holiday and is ready to work. The two times a year that I take a deeper look at business trends and economic forecasts are at the end of the year and at the end of 2nd quarter. End of the year is more a reflective time for some reason, like after the game. End of 2nd quarter is like taking inventory during half time while there's still time to change the results before year end, mid game.
No one that runs their own business, or is directly responsible for one, can ever really take their mid off the game. Sure you might go on vacation and spend time with your family, but you just can't help thinking about what you have going on. Sometimes it helps to get disconnected, a fresh perspective, see from a different angle and get some rest, but successful people rarely take their eye off the ball if ever. You love what you do and you know your competition is constantly grinding. So while relaxing, I try to take a closer look at what my competition is doing right and measure what's working for me.
One of the things I do at these two points is look at the big picture. Reading through economic forecasts for different industries and countries can give you great insight to why your efforts aren't measuring up to predictions or worse, the numbers are climbing up and you have no idea why. According to The World Economic Forum, Forbes and The Balance to name a few, the economic outlook for the US is strong and set for steady growth.
No matter what business you're in, investing in yourself is never a bad choice. Educate yourself, educate your people and increase the advertising budget. Hope you are off to a great year, game on.
Happy 4th of July everyone. (This is a scheduled post) I'm taking a weeks vacation and I hope you are as well.
Remember the real reason we celebrate the 4th of July and work on you're own independence, financial independence. Always a good time to start your own business or improve upon one. Pay your debts off and start building wealth. Here's to wishing you a great 3rd and 4th quarters.
The only people I hear spouting about new domain name extensions (gTLD's) are the one's who have a stake in their success as a registry or those looking to recoup their investment. Truth is with the scarcity of good dot com extensions dwindling at less than insane prices, good .com domain names are going up in value. The time to buy is now while traffic is slower over the summer months and before the market starts to pick up again in the fall. If you're unaware of all the other extensions and when they came about, there is an info graphic here at Key-Systems.net from a few years ago.
When buying a gTLD, ask yourself when was the last time you went to one, and where does the the majority of spam come from? I think you'll find that the answer is a .garbage extension. Registering one of these will drive help traffic to the .com, .net or .org domain names respectively above it. There are 882 domain extensions at last count, but your customers just know of the top three. If you're looking to increase your brand or to expand a product line, while the US economy is beginning to soar again, buy now before prices return to pre 2005 levels. There is a market correction coming that will swing .com names up beyond any levels we've seen them at. Get them before they turn into gold.
There's a lot of talk about traffic and SEO and I wanted to mention a few key points on building volume. First, your sites needs to built correctly so search engines can read it. That's a technical discussion for a later date, but needs to be in place for other methods to work. Setup Google Analytics and a few others so you can triangulate and see what's actually working. Without a measure your're driving blind. If you don't have a blog, add one. It will be the most read page on your site and you can feed it directly to social media. The Post Viewed tag in the lower right corner of each article here is misleading, it's not how many times it's been viewed, it represents how many times the Read More tag has been clicked. For the record, the main page of this Tech Notes blog gets viewed between 3k to 7k times on any given day.
Dynamic content isn't just tailoring your site to your unique visitors, it's generating relevant and fresh new content for your site. Having this dynamic content is what is going to improve your SEO score and the quality of traffic you receive. There's no way to short cut this process. Some of the most intelligent minds at Google are continually working the algorithm to weed out the junk and click bait. If you write compelling articles and add epic content regularly, your numbers will begin to perk up. If you work it, expect about a 25% increase in qualified traffic and that will be significant to any business that you're in. Google has some great webmaster tools here. Give the PageSpeed Insights test a try and see how your site scores. Your site may need more work than you think. Keep it fresh and keep it growing, make a bigger target.
If you're read tech news whether it is to keep up or researching new companies, Tech Crunch is a valuable resource. On TC each article about a company has in-depth information on the right side column. It links over to Crunch Base just click on the company title and you'll open up a whole chronological history of the founders, funding they may have received, investors, acquisitions and changes within the organization.
For the full info and additional research you should get the pro subscription that allows drilling down into companies, key players, websites, domain names and more. It has a nice java interface, looks like it was built with DHTMLX, but more than likely a custom cut. Well worth the subscript for professionals.
Pictured left is the Kitty Hawk personal aircraft that looks like a ton of fun. Check the video out on KittyHawk.aero Wow, the video says it all. I have to admit I've dreamed of having one of these since I was 8 years old. They go on sale at the end of 2017 and you can get on the waiting list now. Looks like the race to personal aviation is on. 10 years from now these will be absolutely mind blowing.
There's a insightful article on The Wall Street Journal about the continued closings of retail stores. The Business Insider had an article earlier about the same topic. It's all the more reason to get your business online or tune it up and expand your marketplaces, no matter what type of products you sell.
The article focuses on retail outlets declining and how more people are finding the convenience of online shopping. What the article doesn't say is that the shopping habits of retail are being carried over into all business classes. B2B (business to business) decisions are being made the same manor. If your business isn't found or engaging enough, customers are going elsewhere at light speed. To further that statement, the experience they find while using your site, is exactly how they perceive working with your organization to be. It's your corporate image. It's your credibility and it tells how well run your organization is, be it corporate, a government agency or a charitable organization.
Not many people will ever see your place of work, but chances are they will visit your website at all hours of the day. Just ask your analytics guy. People follow up in the evening, weekends and at all hours of the day outside of normal business hours. It's how research is done. The more advanced will employ secondary research groups to dig deeper, but generally what they see in the search results or after trying a few URL's (domain names) is it.
Two key points for making more money. Get a great domain name for your business and keeping acquiring them while they are inexpensive. Some businesses own hundreds of thousands of names. Disney has about 20k names, some pharmaceutical companies own even more. The internet isn't going anywhere and isn't going to be replaced anytime in the next 30 years. Names you could have bought 10 years ago for a few thousand will never be available for sale again for less. Buy words in English and .com extensions. These will always be the best most memorable search friendly names that bring affluent customers to your door.
Build a scalable and dynamic website. Keep adding relevant content and you'll keep driving targeted traffic. If you sell widgets, you want to attract people buying widgets. Your website needs to the best you can present for your market and dynamic. Dynamic is fresh, evolving content and interactive. Interactivity is how you listen to your customer's needs. This is how to communicate, make it easy and make it fun, gamify it.
Read more on web development and building your user engagement here.