Time to get back to business. Hope everyone had a great holiday and is ready to work. The two times a year that I take a deeper look at business trends and economic forecasts are at the end of the year and at the end of 2nd quarter. End of the year is more a reflective time for some reason, like after the game. End of 2nd quarter is like taking inventory during half time while there's still time to change the results before year end, mid game.
No one that runs their own business, or is directly responsible for one, can ever really take their mid off the game. Sure you might go on vacation and spend time with your family, but you just can't help thinking about what you have going on. Sometimes it helps to get disconnected, a fresh perspective, see from a different angle and get some rest, but successful people rarely take their eye off the ball if ever. You love what you do and you know your competition is constantly grinding. So while relaxing, I try to take a closer look at what my competition is doing right and measure what's working for me.
One of the things I do at these two points is look at the big picture. Reading through economic forecasts for different industries and countries can give you great insight to why your efforts aren't measuring up to predictions or worse, the numbers are climbing up and you have no idea why. According to The World Economic Forum, Forbes and The Balance to name a few, the economic outlook for the US is strong and set for steady growth.
No matter what business you're in, investing in yourself is never a bad choice. Educate yourself, educate your people and increase the advertising budget. Hope you are off to a great year, game on.
The only people I hear spouting about new domain name extensions (gTLD's) are the one's who have a stake in their success as a registry or those looking to recoup their investment. Truth is with the scarcity of good dot com extensions dwindling at less than insane prices, good .com domain names are going up in value. The time to buy is now while traffic is slower over the summer months and before the market starts to pick up again in the fall. If you're unaware of all the other extensions and when they came about, there is an info graphic here at Key-Systems.net from a few years ago.
When buying a gTLD, ask yourself when was the last time you went to one, and where does the the majority of spam come from? I think you'll find that the answer is a .garbage extension. Registering one of these will drive help traffic to the .com, .net or .org domain names respectively above it. There are 882 domain extensions at last count, but your customers just know of the top three. If you're looking to increase your brand or to expand a product line, while the US economy is beginning to soar again, buy now before prices return to pre 2005 levels. There is a market correction coming that will swing .com names up beyond any levels we've seen them at. Get them before they turn into gold.
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Found a great show on SC eTV, StartUp-USA. The host Gary Bredow provides a candid and in depth view of start up companies and their founders. Great for the aspiring entrepreneur and anyone that's considering stepping out on their own. .
They interviewed the owners of companies that had varying levels of success, each with a unique path of tribulations and victories. I though the show was well done. The interviewer asked the questions you'd want to know the answer to and a nice graphic visual on the funding timelines.
If their show isn't available in your area you can watch episodes from their website at StartUp-USA.com
Real Estate companies spend millions on any given Sunday afternoon advertising on television. With a great domain name you can get in front of people at their job, on the go and by other terms that people search for your goods and services. A different domain name can represent a new segment of your business or re-brand it, and help reel these customers back into your bottom line. Unlike television and radio advertisements, with domain names your money isn't gone in 30 seconds.
Here's a new list of tech domain names for sale: ApacheServers.com AtlantaConsulting.com DallasTech.com DatabaseTools.com RhinoServer(s).com SourceSafe.com and even TechnologyGroup.com. Here's a huge name offers are being accepted on, SouthernHomes.com. There are more domains for sale on the domains page. To secure purchasing a domain, you must be ready to make a deposit or full payment.
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Although this article is on the subject of content marketing it overlaps into all areas of digital marketing. I found this great article by Richard Darell while doing research for a strategic marketing plan for a new project. There's a detailed infographic included by ZenContent that helped me form the basis of my plan.
I was having a touch of writers block getting started on this marketing plan and can see when a business becomes too close to itself to be able to write effectively for their own products. Whether it is the lack of time or just the need for a fresh perspective, consider hiring professional content writers from ZenContent.
Promoting your website is essentially content marketing. Quality content gets a new customer to the door and engages the the ones that have already made purchases. Add a great domain name and building more engaging content provides the search engines with a bigger target to hit and will dynamically improve your SEO efforts.
Read more about content marketing at BitRebels.
Just found this on Imgur.com under current events. According to this post, evidently Jeb Bush, or most likely one of his staffers, let the domain JebBush.com expire and now redirects to DonaldJTrump.com.
You can say a lot of things about Trump, but at least he understands the value of domain names and how to manage them. How does Jeb's management let this happen at such a critical time?
Running and maintaining technology should be a litmus test for running the country. Another candidate can't seem to manage an email account, yet she feels qualified to run as president. Not to mention the one we've got paid over 600 million for Healthcare.gov.
While searching for domain technology news, I had the pleasure of stumbling upon another great technology site for tech startups that is a start up. Edward Domain is the founder and CEO of Techli.com He is a writer, U.S. Army veteran, serial entrepreneur and chronic early adopter. Having worked for startups in Silicon Valley and Chicago, Edward founded, grew and successfully exited his own previous startup and loves telling the tales of innovators everywhere. Based out of St. Louis, Techli.com also has a show on PBS that covers innovators in a candid business casual format that yields a closer personal experience of the entrepreneurs behind the scenes while delivering the synergy.
Techli.com has a nice layout and I found several several article worth reading, it's bookmark worthy and on my reading list. I'd like to see this level of ground floor reporting for innovative technology roll out to all major cities around the world.