There's a lot of talk about traffic and SEO and I wanted to mention a few key points on building volume. First, your sites needs to built correctly so search engines can read it. That's a technical discussion for a later date, but needs to be in place for other methods to work. Setup Google Analytics and a few others so you can triangulate and see what's actually working. Without a measure your're driving blind. If you don't have a blog, add one. It will be the most read page on your site and you can feed it directly to social media. The Post Viewed tag in the lower right corner of each article here is misleading, it's not how many times it's been viewed, it represents how many times the Read More tag has been clicked. For the record, the main page of this Tech Notes blog gets viewed between 3k to 7k times on any given day.
Dynamic content isn't just tailoring your site to your unique visitors, it's generating relevant and fresh new content for your site. Having this dynamic content is what is going to improve your SEO score and the quality of traffic you receive. There's no way to short cut this process. Some of the most intelligent minds at Google are continually working the algorithm to weed out the junk and click bait. If you write compelling articles and add epic content regularly, your numbers will begin to perk up. If you work it, expect about a 25% increase in qualified traffic and that will be significant to any business that you're in. Google has some great webmaster tools here. Give the PageSpeed Insights test a try and see how your site scores. Your site may need more work than you think. Keep it fresh and keep it growing, make a bigger target.
Pictured left is the Kitty Hawk personal aircraft that looks like a ton of fun. Check the video out on KittyHawk.aero Wow, the video says it all. I have to admit I've dreamed of having one of these since I was 8 years old. They go on sale at the end of 2017 and you can get on the waiting list now. Looks like the race to personal aviation is on. 10 years from now these will be absolutely mind blowing.
There's a insightful article on The Wall Street Journal about the continued closings of retail stores. The Business Insider had an article earlier about the same topic. It's all the more reason to get your business online or tune it up and expand your marketplaces, no matter what type of products you sell.
The article focuses on retail outlets declining and how more people are finding the convenience of online shopping. What the article doesn't say is that the shopping habits of retail are being carried over into all business classes. B2B (business to business) decisions are being made the same manor. If your business isn't found or engaging enough, customers are going elsewhere at light speed. To further that statement, the experience they find while using your site, is exactly how they perceive working with your organization to be. It's your corporate image. It's your credibility and it tells how well run your organization is, be it corporate, a government agency or a charitable organization.
Not many people will ever see your place of work, but chances are they will visit your website at all hours of the day. Just ask your analytics guy. People follow up in the evening, weekends and at all hours of the day outside of normal business hours. It's how research is done. The more advanced will employ secondary research groups to dig deeper, but generally what they see in the search results or after trying a few URL's (domain names) is it.
Two key points for making more money. Get a great domain name for your business and keeping acquiring them while they are inexpensive. Some businesses own hundreds of thousands of names. Disney has about 20k names, some pharmaceutical companies own even more. The internet isn't going anywhere and isn't going to be replaced anytime in the next 30 years. Names you could have bought 10 years ago for a few thousand will never be available for sale again for less. Buy words in English and .com extensions. These will always be the best most memorable search friendly names that bring affluent customers to your door.
Build a scalable and dynamic website. Keep adding relevant content and you'll keep driving targeted traffic. If you sell widgets, you want to attract people buying widgets. Your website needs to the best you can present for your market and dynamic. Dynamic is fresh, evolving content and interactive. Interactivity is how you listen to your customer's needs. This is how to communicate, make it easy and make it fun, gamify it.
Read more on web development and building your user engagement here.
If you've been following my blog, you know I want one of these flying machines. AeroMobil designed a flying car that delivers the best of both worlds, road and air travel.
There's a lot potential in the personal aviation industry and starting to get competitive, which is good for everyone. Drawing from the history of the automobile, there will be fortunes made and some will become household brands in 20 years. I think looking back from 30 years in the future it will look ridiculous seeing people waiting in line at an airport or crowded lanes of traffic. With automated piloting and air-traffic controlled by AI, the road traffic may still be heavy due to population growth and transportation of goods, but the sky's will be buzzing with personal aircraft going in every direction.
You can see more on AeroMobil.com and check out the interior, they've even got a cup holder. I'd like to see a custom paint option, and being an Air Force vet, add an afterburner. (I know it's prop driven, but even the fake one from the old Bat mobile would be cool.) An awesome sound system and a way to drop water balloons would make it perfect. I can picture queuing up my favorite dub mix and then rolling in for a bombing run over the neighbors bar-b-que.
Bravo to whole team at AeroMobil, just a few years until they become available in 2020. Orders are being accepted now.
Writing is a huge part of building a great website and also the point where most sites fall short. Writing content isn't easy for most developers, they are good with the technical end and years ago with Visual Basic, I remember contests where it would challenge developers to write a function with less words last guy. Kind of like the show Name That Tune, where contestants had to identify a song within a few beats. Writers do a similar thing with landing the hook in the first sentence of a book. The challenge is can you grab the reader's attention and hold it with the first sentence. I've come up with a great one for a book I'll finish someday so I'm not going to reveal it here. One of my favorite comes from British historian and author Stewart Colette in his book Mumba. Here it is, "When you fall in love after the age of thirty, it's usually with someone else's wife." And, the Snoopy classic, "It was a dark and stormy night".
I enjoy writing without all the syntax and code sometimes, simply just to paint the picture with words is a true art, almost a lost art. Programming is art form, too. It's satisfying building a site and seeing it all come together, both form and function. The only drawback to coding is that the language changes often and web programming is an incorporation of many languages. For people outside the industry this would be like having to do your job in Russian and Italian starting next month. It has stabilized in the last 7 years and that's made development very productive.
I've gotten off on a little bit of a rant, point being, well two points, first I'm giving TechnologyGroup.com a new updated look to show a little of what I can do while I'm looking for a new gig. And secondly, I'll be adding a bunch of tutorials and code snippets to help other developers. Here's my portfolio and the rest will be under the Resources menu item I'll put up shortly with the others I'm working on. Please excuse the 404 if you get that in the meantime, I'm working on it live.
When you think about it, you learn everything from other people, so why not give something back. There's a lot to learn in web development, you have to be a designer, graphic artist, software developer, marketing professional and author to make something worth going to. I am a one man band that enjoys getting it all done. If you're looking to have some work done, I'm looking for a good client. Feel free to call or send a message and let's see what you have in mind.
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Found a great show on SC eTV, StartUp-USA. The host Gary Bredow provides a candid and in depth view of start up companies and their founders. Great for the aspiring entrepreneur and anyone that's considering stepping out on their own. .
They interviewed the owners of companies that had varying levels of success, each with a unique path of tribulations and victories. I though the show was well done. The interviewer asked the questions you'd want to know the answer to and a nice graphic visual on the funding timelines.
If their show isn't available in your area you can watch episodes from their website at StartUp-USA.com
Looking through TheNextWeb and saw this aircraft in the Distract section, it's Lilium's new jet, a cross between an aircraft and helicopter with automatic vertical take off and landing.
The power plant is electric and can reach a max speed of 250 mph to an altitude of 10k feet with an overall range of 300 miles. More than enough power for the daily commute and the weekend get away.
I'm sure I can't afford it, but I want it. And, Lilium plans to roll-out to consumers beginning as early as January of 2018. The future is now and starting to look a lot like the Jetson's cartoon. Sign up on Lilium's site to be the first on your block with a Lilium Jet.
See more of this beautiful marvel of engineering and aerodynamics at Lilium-Aviation.com.
I found TheNextWeb while looking for information about wearables (great seo by the way) Wearables are technology devices that you wear. I discovered a passage called Wearables Reach Employees in an article by JT Ripton titled 6 Technology Trends for 2016.
My interest in wearable is in how they can be useful and monetized in the private sector. Clearly, the applications for police, fire rescue and military are needed and in the future may be looked upon as how could we have ever done without them. But, other than convenience what applications do they really hold? Now after reading the article, from a psychology viewpoint the the possibilities are endless. Here's an exert:
Some companies are giving wearables to their employees on the ground for second-by-second inventory updates. Others are using them internally to see how their corporate employees interact.
Read the full article here at TheNextWeb.
I am surprised I had not come across TheNextWeb.com sooner. Their site has the best layout and quality of articles that I've had the pleasure of reading in a long time. I strongly recommend bookmarking it and check out the Insights and Offers sections. It's at the top of my reading list now.
Although this article is on the subject of content marketing it overlaps into all areas of digital marketing. I found this great article by Richard Darell while doing research for a strategic marketing plan for a new project. There's a detailed infographic included by ZenContent that helped me form the basis of my plan.
I was having a touch of writers block getting started on this marketing plan and can see when a business becomes too close to itself to be able to write effectively for their own products. Whether it is the lack of time or just the need for a fresh perspective, consider hiring professional content writers from ZenContent.
Promoting your website is essentially content marketing. Quality content gets a new customer to the door and engages the the ones that have already made purchases. Add a great domain name and building more engaging content provides the search engines with a bigger target to hit and will dynamically improve your SEO efforts.
Read more about content marketing at BitRebels.