What it's all about
I'd like to say it's all about results, but there's more to it. Your website is an incorporation of your style, culture and business presence. Most of your clients will never see where you work, but they will see your website often and this is your image to them. A fresh presence can shine a new light on your business and bring out the attractive, engaging front that increases your bottom line. Both with internal and external customers, a new presence can lift esprit de corps that carries over into all your business relationships. Have something exciting and engaging to keep their interest and continued loyalty.