What it's all about
Some business owners believe it's all about the money, but that's the short game. A website is an incorporation of your unique style, culture and business presence. Most of your clients will never see where you work, but they will see your website, which may be the only image you convey to them. A fresh presence can shine a new light on your business and bring out an attractive, engaging front that increases your bottom line. Both with internal and external clients, a new presence can lift esprit de corps that carries over into all business relationships. Build an exciting application that engages your clients while simultaneously elevating employee productivity.
When you combine the art of design with a scalable, distributed work flow, process improvements become a natural byproduct of development. Not only do you reap the advantages of streamlining your business, you make it easier for customers to continue working with you. Start with a solid foundation and employ a brand matching domain name. You will spend more in advertising trying to reach and retain clients with anything less. Acquire more domain names for your product segments and organically grow your family of brands, perpetually and exponentially.