Brand Building is Web Development
When setting out to develop a new website for a client the first thing to consider is their brand. Defining a brand is a lot like writing a business plan for an organization. Who's their customer, what is their demographic, current corporate culture and visibility across all media along with consistency regarding these representations. Sometimes a client expects development of a website to be just stamping out code, but it's much more artistry and expertise than that going on to get it right. I wouldn't just start nailing boards together if I were a builder, the site, direction, watershed, parking, permits and a 100 other items need to be considered before breaking ground. The same holds true for web development and I would recommend reading up on these sites listed below about building your brand before developing the wrong site for your business.
First, have or get the right domain name. Brandgy.com can clue you in as to why that's so important. Learn about branding your business with these no nonsense guides available through HowToBuildABrand.org These folks out of the UK know what they are doing and it's explained in a way that you can see how it effects other facets of your business. SearchEngineJournal.com puts the technical edge on your brand strategy. Their site maybe a good read for the more technically inclined, but getting found is what it's all about going forward into 2018 and beyond.
Net Neutrality Was Appealed This Week
What is Net Neutrality and what does it mean now that it has been appealed? These are good questions and from talking with people this topic generally goes over their heads or they don't know enough to have an interest. But, as much as we all depend on the internet and searching for data, keeping the net neutral is important and we should take it one step further with pure search algorithms, rather than paid search.
A neutral net is when you go a website and all content is delivered unrestricted by the internet service provider (ISP) and only throttled by the web-servers themselves. Removing or appealing that ability, some websites may not be delivered by different ISP's at all or equally. Searching by any of the top providers like Google are not a pure search function either. The results you receive are mostly, if not exclusively from paid for search words auctioned to advertisers. Having a great domain name is essential to reach through search engines with organic traffic.
There needs to be a campaign for the freedom of information and the ability to find it. I know that I like to find exactly what I am searching for and not get stuck with whichever advertiser would like to get in front of me. There are a couple of things in play that have yet to come to light.
The FCC has sold the lower end of the radio frequency spectrum to the big wireless providers in what is called the Repack pushing HDTV to UHF. They are paying for this migration which will occur over the next 5 years. This will allow ATSC v3.0 to roll out which will allow broadcast TV to hit your cell phone and other wireless devices. Just when you though TV was dead it will coming back with a vengeance. There's a lot of competition to get in front of your eyes. From the ads on the pump at the gas station to grabbing the eyes of your child on a classroom screen, these powerful groups know the value of programming. And not programming like writing code, programming as it refers to conditioning behavior.
About the image, just thought the owl feet were cool.
Year End Domain Name Sale!
Make an offer on any listed domain name or place a deposit with Escrow.com to secure any domain name now. Some companies have year budgets for year's end while other's draw from next year's allocation. Flexible purchase arrangements can be made on any domain name, but act now to secure the name before someone else does.
Design your own payment plan so you can secure the domain name you want now.
Use the Contact page or call (770)714-7840 to discuss the possibilities and how a great domain name can grow your business.
See all Domain Names For Sale here.
Black Friday retail sales are traditional in store purchases and Cyber Monday is the online sales that occur the following Monday. Industry analysts tally up these figures in an effort to create a mock competition between these two markets mechanisms, but the real take away is that online sales, on Cyber Monday and for the whole shopping season, is expected to increase an estimated 21 percent. With the overall retail business declining, as a business owner you should be actively enhancing your organization for capturing more customers via your online presence no matter what industry you are in. And, don't neglect tuning your site for tablet and mobile devices.
Read more of the findings from Adobe Digital Insights and Industry Insights Salesforce Commerce Cloud in this detailed article on DigitalCommerce360.com by April Berthene.
Looking for a premium analytics domain name? KeyInsight.com is available now.
While searching for tech trends and investments opportunities I discovered an article from Deloitte Insights about the technology growth in unstructured data. Unstructured data is essentially chaos, but if you're able to show relations between data elements, it's no longer unstructured and helps build a better picture of what's occurring. Commodities make a good example. Analyzing wheat yields without rain fall or soil erosion factored in, leaves a lot of questions when interpreting results. By adding more variables to the equation, the results are calculated with greater accuracy. Tapping into this vast amount of information that is becoming available from everywhere on the web, dark and deep web included, (data that is not currently included or information sitting idly), analytics experts can gain much greater insight into customer behavior and market movement.
The explosive growth of IoT (Internet of Things) is expected to surpass 44 Zettabytes in 2020. That's 44 trillion gb of information, which is 10 times more than today, and hopefully will be used to make better decisions (before the AI bots make them for us). Read the full article at Deloitte Insights for more information.
Four great domain names currently for sale related to analytics:
To make an offer on all four premium domain names as a package - contact.
According to this article by Alan Dunn on Quartz, we are almost out of good domain names. I'd agree but, you can purchase domain names from companies and individuals just at a premium. This article uncovers a few domains that you think would have been purchased with by larger entities and the real take away is “The thing about domain names is that they have become a precious commodity in their own right,” says David Taylor, a partner at Hogan Lovells and domain-name panelist for the World Intellectual Property Organization.
Good domain names are assets and I wouldn't put much stock in other extensions, it always drives traffic to the dot com version of the name. Read the full article here.
Premium tech domain names for sale. Looking to make some exciting deals on these popular domain names. There are more domain names for sale here.
Reasonable Offers Accepted.
Purchase a whole package of related names or buy individually.
I have been looking at domain name predictions that were made in 2016 to measure how well the analysts are keeping up with actual market movements in 2017. Being now that we're enter into 3rd quarter, it's good time for a halftime report. Overall, the results are on track and moving in the right direction. It's a difficult area to measure as most sales figures are not reported and have NDA's attached to them, but corporate purchases are up and companies are strategically placing themselves for additional accessibility into mobile and online services as workforce's are more distributed along with trying to increase their customer base.
Take a look at these 3 sources and draw your own conclusions. Huge growth is anticipated going to 2024.
Strategyr's Domain Name Market Trends
Verisign's Domain Name Registrations in Q1
Hover's Domain Name Expert's Point of View
Excellent article by Andrew Rosener of Media Options on the brand value of domain names to your business. Andrew makes several key points on why you should own the the matching dot com domain name and what it costs you when you don't.
This is a great read for all C-level executives looking to gain a 15% market share in their niche. Business is online and good domain names will never be any less than they are today. Position your company and your brand for success before your competition snaps up the key generic domains that can impact your sales.
Great domain names are powerful assets that appreciate while generating revenue through brand recognition, as an authority in your field and have so many other marketing advantages that justify the cost. Allocate your advertising budget in the domain name sector for exponential growth and appreciation.
Check out these premium domains names for sale here. SouthernHomes.com FloridaBeachHomes.com DallasTech.com AtlantaConsulting.com LakeStyle.com LongLashes.com YourSiteBuilder.com DatabaseTools.com KeyInsight.com and many more.
Time to get back to business. Hope everyone had a great holiday and is ready to work. The two times a year that I take a deeper look at business trends and economic forecasts are at the end of the year and at the end of 2nd quarter. End of the year is more a reflective time for some reason, like after the game. End of 2nd quarter is like taking inventory during half time while there's still time to change the results before year end, mid game.
No one that runs their own business, or is directly responsible for one, can ever really take their mid off the game. Sure you might go on vacation and spend time with your family, but you just can't help thinking about what you have going on. Sometimes it helps to get disconnected, a fresh perspective, see from a different angle and get some rest, but successful people rarely take their eye off the ball if ever. You love what you do and you know your competition is constantly grinding. So while relaxing, I try to take a closer look at what my competition is doing right and measure what's working for me.
One of the things I do at these two points is look at the big picture. Reading through economic forecasts for different industries and countries can give you great insight to why your efforts aren't measuring up to predictions or worse, the numbers are climbing up and you have no idea why. According to The World Economic Forum, Forbes and The Balance to name a few, the economic outlook for the US is strong and set for steady growth.
No matter what business you're in, investing in yourself is never a bad choice. Educate yourself, educate your people and increase the advertising budget. Hope you are off to a great year, game on.