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Uncommon news and information with a technical twist and some topics that are a bit out there. Enjoy...


Cyber Monday vs Black Friday

Cyber Monday vs Black FridayThere's not really a competition between Cyber Monday and Black Friday, but both are a measure of consumer habits and the deals abound for the four day period beginning 11/23/2018 thru 11/26/2018 this year.

For a full explanation of Black Friday and some news on deals go to BlackFriday.com. They offer a nice breakdown of spending between the two days on their survey page.  Check it here.

Check with us if you're interested purchasing a domain name, we can always find away to make a deal that works for everyone.  It's always a good time to give your online business a boost.


Great Domain Names Are Assets


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Domain Names Why & How

Domain Name Valuations
Why domain names are even more valuable today.  This is a copy of an article that was on the FragerFactor.com in 2006.   I've cleaned it and condensed it, still strong and valid points made.

Top 10 Reasons Why Domain Names Are Great Investments
1. Domain names tell people specifically where to find you on the Internet
2. A good domain name presents a more professional image and can support and even build your brand in the marketplace.
3. Domain names are unique – nobody else can own your domain name.
4. Annual cost is just $12 to renew your domain name.
5. Domain names can be easily shared with others via word of mouth.
6. Direct traffic to your domain name costs you nothing.
7. Search engines rank websites with relevant domain names higher.
8. Domain names like any business asset can add value to your business at time of sale.
9. Owning multiple domain names relating to your business can increase traffic and the number of qualified site visitors that you receive.
10. Owning multiple Domain names blocks competition from entering into your space and increases the value of your business to potential buyers.

How to Qualify a Domain Name

1. Is it easy to spell? I mean EASY! The masses can't spell.
2. Is it easy to remember?
3. Will it look good on a billboard or in a commercial?
4. Will it pass the radio and SIRI tesst?
5. Is it commercial or social?
6. Does it mean something just standing alone?
7. Can the domain go up in value by 100x? by 1000x 10,000x?
8. Is this a retail price or a wholesale price?
9. Are the other extensions taken? (get the .com)
10. Does it get ANY traffic or make ANY income consistently?
11. Is it a plural when it should be a singular? Or is it a singular when it should be plural?
12. Will there be mistypes? If you buy a .net without owning the .com, how much traffic will you lose?
13. If I decide I don't want the domain anymore is it good enough to be liquid?
14. Are there other related domains that would help or hinder?
15. Is this the best domain I can find for the money?
16. Can I use the money in a better way?
17. Does it add value to your overall portfolio?
18. Could you open a business around that domain name?
19. Is the traffic type in or is it coming from any other way?
20. Could you envision a large company using that domain in a national ad campaign?

Check out these  domain names for sale.


Market Direction - Follow the Money

Mergers And Acquisitions Even with a busy schedule I try and keep an eye on movement in the tech industry.  Where money is being placed shows the direction of the market and what the results of all these industry gurus research and decisions are being backed by speculation.  Follow the money and you're following the end results of all these great minds.  In an article on SIIA.net there's a comparative breakdown of the last three years worth of investments in different sectors of technology that leads in with some analysis on Q1 2018.  Out of the gate, 2018 is up 124% compared to 2017 and the money is on tech enabled services up 207%.  Marketing, analytics, database and information services have unprecedented increases.

With stronger consumer confidence the market outlook for technology related goods and services is very healthy, as a consequence advertising and marketing via tech soars along side.  Seems obvious to those involved with technology that this isn't going anywhere but up.  Take a read through the numbers, what they mean is a future more interwoven with tech than anyone can imagine.

The article is from Matt Kinsman, former vice president at Connectiv now at Accruent.com citing info from JEGI.com.


Your Domain Name Is Your Brand

Match your brand to your domain nameMatch Your Brand to Your Domain Name

A nice case study about Zelle.com expressed on DotWeekly.com about matching your brand to your domain name. There are a couple of other articles about the importance of branding on Dotweekly that a worth the read.  And the tag line says it all, It's More Than a Name. With your domain name the goal is to make your brand stronger, not weaker.  In addition to branding, author and operator of DotWeekly Jamie Zoch provides some other great info on the domain industry regularly, be sure to follow up on domain movers and start ups.

Branding and the relation to your domain name cannot be stated enough for design into your website and the success of your business.  If you can, acquire the domain names for your products, too.


2018 The Year of Digital Media

Advertising in 2018Advertising in 2018 and Beyond

With the Super Bowl Lll just around the corner, I am always interested in what 30 seconds of air time is selling for and what the best commercials will be. Last year companies spent up to 5 million to get in front of the 111 million viewers watching in the US, and then their money was gone. Advertising online has more than begun it's shift upward while other mediums, aside from radio, are sloping down. In an article on MediaPost.com The Winterberry Group states 2018 will be the year of digital media and spending will surpass all off lime marketing. In 2016 online spending surpassed television, now it's growing overall. That's because online advertising works and everyone is on all the time.

As a business owner you know you need to be online, but finding your customers in this digital ocean is the next challenge. SmartInsights.com just released a digital marketing mega-trends guide and they have several digital marketing tool kits. The article was scientific citing the effectiveness of Amazon's trial and errors as they grew. One point not expressed enough is to acquire a memorable and easy to pronounce, easy to pass along domain name. (Note: KeyInsight.com is for sale now.

Don't delay building your brand, what you put off now, will later only be more difficult and increasingly competitive to navigate. 

Go Eagles!


Brand Building and Web Development

Brand Building is Web DevelopmentBrand Building is Web Development

When setting out to develop a new website for a client the first thing to consider is their brand. Defining a brand is a lot like writing a business plan for an organization. Who's their customer, what is their demographic, current corporate culture and visibility across all media along with consistency regarding these representations. Sometimes a client expects development of a website to be just stamping out code, but it's much more artistry and expertise than that going on to get it right. I wouldn't just start nailing boards together if I were a builder, the site, direction, watershed, parking, permits and a 100 other items need to be considered before breaking ground. The same holds true for web development and I would recommend reading up on these sites listed below about building your brand before developing the wrong site for your business.

First, have or get the right domain name. Brandgy.com can clue you in as to why that's so important. Learn about branding your business with these no nonsense guides available through HowToBuildABrand.org These folks out of the UK know what they are doing and it's explained in a way that you can see how it effects other facets of your business. SearchEngineJournal.com puts the technical edge on your brand strategy. Their site maybe a good read for the more technically inclined, but getting found is what it's all about going forward into 2018 and beyond.


World is Running Out of Good Domain Names

Out of Good Domain Names
According to this article by Alan Dunn on Quartz, we are almost out of good domain names.  I'd agree but, you can purchase domain names from companies and individuals just at a premium.   This article uncovers a few domains that you think would have been purchased with by larger entities and the real take away is “The thing about domain names is that they have become a precious commodity in their own right,” says David Taylor, a partner at Hogan Lovells and domain-name panelist for the World Intellectual Property Organization.

Good domain names are assets and I wouldn't put much stock in other extensions, it always drives traffic to the dot com version of the name.  Read the full article here.


Successful Brands Use Great Domain Names

Domain Names & Brands
Excellent article by Andrew Rosener of Media Options on the brand value of domain names to your business. Andrew makes several key points on why you should own the the matching dot com domain name and what it costs you when you don't.

This is a great read for all C-level executives looking to gain a 15% market share in their niche. Business is online and good domain names will never be any less than they are today. Position your company and your brand for success before your competition snaps up the key generic domains that can impact your sales.

Great domain names are powerful assets that appreciate while generating revenue through brand recognition, as an authority in your field and have so many other marketing advantages that justify the cost. Allocate your advertising budget in the domain name sector for exponential growth and appreciation.

Check out these premium domains names for sale here. SouthernHomes.com FloridaBeachHomes.com DallasTech.com AtlantaConsulting.com LakeStyle.com LongLashes.com YourSiteBuilder.com DatabaseTools.com KeyInsight.com and many more.


Healthy Economic Outlook Ahead

2017 Economic OutlookTime to get back to business. Hope everyone had a great holiday and is ready to work. The two times a year that I take a deeper look at business trends and economic forecasts are at the end of the year and at the end of 2nd quarter. End of the year is more a reflective time for some reason, like after the game. End of 2nd quarter is like taking inventory during half time while there's still time to change the results before year end, mid game.

No one that runs their own business, or is directly responsible for one, can ever really take their mid off the game. Sure you might go on vacation and spend time with your family, but you just can't help thinking about what you have going on. Sometimes it helps to get disconnected, a fresh perspective, see from a different angle and get some rest, but successful people rarely take their eye off the ball if ever. You love what you do and you know your competition is constantly grinding. So while relaxing, I try to take a closer look at what my competition is doing right and measure what's working for me.

One of the things I do at these two points is look at the big picture. Reading through economic forecasts for different industries and countries can give you great insight to why your efforts aren't measuring up to predictions or worse, the numbers are climbing up and you have no idea why. According to The World Economic Forum, Forbes and The Balance to name a few, the economic outlook for the US is strong and set for steady growth.

No matter what business you're in, investing in yourself is never a bad choice. Educate yourself, educate your people and increase the advertising budget. Hope you are off to a great year, game on.


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