There's a lot of talk about traffic and SEO and I wanted to mention a few key points on building volume. First, your sites needs to built correctly so search engines can read it. That's a technical discussion for a later date, but needs to be in place for other methods to work. Setup Google Analytics and a few others so you can triangulate and see what's actually working. Without a measure your're driving blind. If you don't have a blog, add one. It will be the most read page on your site and you can feed it directly to social media. The Post Viewed tag in the lower right corner of each article here is misleading, it's not how many times it's been viewed, it represents how many times the Read More tag has been clicked. For the record, the main page of this Tech Notes blog gets viewed between 3k to 7k times on any given day.
Dynamic content isn't just tailoring your site to your unique visitors, it's generating relevant and fresh new content for your site. Having this dynamic content is what is going to improve your SEO score and the quality of traffic you receive. There's no way to short cut this process. Some of the most intelligent minds at Google are continually working the algorithm to weed out the junk and click bait. If you write compelling articles and add epic content regularly, your numbers will begin to perk up. If you work it, expect about a 25% increase in qualified traffic and that will be significant to any business that you're in. Google has some great webmaster tools here. Give the PageSpeed Insights test a try and see how your site scores. Your site may need more work than you think. Keep it fresh and keep it growing, make a bigger target.
If you're read tech news whether it is to keep up or researching new companies, Tech Crunch is a valuable resource. On TC each article about a company has in-depth information on the right side column. It links over to Crunch Base just click on the company title and you'll open up a whole chronological history of the founders, funding they may have received, investors, acquisitions and changes within the organization.
For the full info and additional research you should get the pro subscription that allows drilling down into companies, key players, websites, domain names and more. It has a nice java interface, looks like it was built with DHTMLX, but more than likely a custom cut. Well worth the subscript for professionals.
Pictured left is the Kitty Hawk personal aircraft that looks like a ton of fun. Check the video out on KittyHawk.aero Wow, the video says it all. I have to admit I've dreamed of having one of these since I was 8 years old. They go on sale at the end of 2017 and you can get on the waiting list now. Looks like the race to personal aviation is on. 10 years from now these will be absolutely mind blowing.
There's a insightful article on The Wall Street Journal about the continued closings of retail stores. The Business Insider had an article earlier about the same topic. It's all the more reason to get your business online or tune it up and expand your marketplaces, no matter what type of products you sell.
The article focuses on retail outlets declining and how more people are finding the convenience of online shopping. What the article doesn't say is that the shopping habits of retail are being carried over into all business classes. B2B (business to business) decisions are being made the same manor. If your business isn't found or engaging enough, customers are going elsewhere at light speed. To further that statement, the experience they find while using your site, is exactly how they perceive working with your organization to be. It's your corporate image. It's your credibility and it tells how well run your organization is, be it corporate, a government agency or a charitable organization.
Not many people will ever see your place of work, but chances are they will visit your website at all hours of the day. Just ask your analytics guy. People follow up in the evening, weekends and at all hours of the day outside of normal business hours. It's how research is done. The more advanced will employ secondary research groups to dig deeper, but generally what they see in the search results or after trying a few URL's (domain names) is it.
Two key points for making more money. Get a great domain name for your business and keeping acquiring them while they are inexpensive. Some businesses own hundreds of thousands of names. Disney has about 20k names, some pharmaceutical companies own even more. The internet isn't going anywhere and isn't going to be replaced anytime in the next 30 years. Names you could have bought 10 years ago for a few thousand will never be available for sale again for less. Buy words in English and .com extensions. These will always be the best most memorable search friendly names that bring affluent customers to your door.
Build a scalable and dynamic website. Keep adding relevant content and you'll keep driving targeted traffic. If you sell widgets, you want to attract people buying widgets. Your website needs to the best you can present for your market and dynamic. Dynamic is fresh, evolving content and interactive. Interactivity is how you listen to your customer's needs. This is how to communicate, make it easy and make it fun, gamify it.
Read more on web development and building your user engagement here.
If you've been following my blog, you know I want one of these flying machines. AeroMobil designed a flying car that delivers the best of both worlds, road and air travel.
There's a lot potential in the personal aviation industry and starting to get competitive, which is good for everyone. Drawing from the history of the automobile, there will be fortunes made and some will become household brands in 20 years. I think looking back from 30 years in the future it will look ridiculous seeing people waiting in line at an airport or crowded lanes of traffic. With automated piloting and air-traffic controlled by AI, the road traffic may still be heavy due to population growth and transportation of goods, but the sky's will be buzzing with personal aircraft going in every direction.
You can see more on AeroMobil.com and check out the interior, they've even got a cup holder. I'd like to see a custom paint option, and being an Air Force vet, add an afterburner. (I know it's prop driven, but even the fake one from the old Bat mobile would be cool.) An awesome sound system and a way to drop water balloons would make it perfect. I can picture queuing up my favorite dub mix and then rolling in for a bombing run over the neighbors bar-b-que.
Bravo to whole team at AeroMobil, just a few years until they become available in 2020. Orders are being accepted now.
Writing is a huge part of building a great website and also the point where most sites fall short. Writing content isn't easy for most developers, they are good with the technical end and years ago with Visual Basic, I remember contests where it would challenge developers to write a function with less words last guy. Kind of like the show Name That Tune, where contestants had to identify a song within a few beats. Writers do a similar thing with landing the hook in the first sentence of a book. The challenge is can you grab the reader's attention and hold it with the first sentence. I've come up with a great one for a book I'll finish someday so I'm not going to reveal it here. One of my favorite comes from British historian and author Stewart Colette in his book Mumba. Here it is, "When you fall in love after the age of thirty, it's usually with someone else's wife." And, the Snoopy classic, "It was a dark and stormy night".
I enjoy writing without all the syntax and code sometimes, simply just to paint the picture with words is a true art, almost a lost art. Programming is art form, too. It's satisfying building a site and seeing it all come together, both form and function. The only drawback to coding is that the language changes often and web programming is an incorporation of many languages. For people outside the industry this would be like having to do your job in Russian and Italian starting next month. It has stabilized in the last 7 years and that's made development very productive.
I've gotten off on a little bit of a rant, point being, well two points, first I'm giving TechnologyGroup.com a new updated look to show a little of what I can do while I'm looking for a new gig. And secondly, I'll be adding a bunch of tutorials and code snippets to help other developers. Here's my portfolio and the rest will be under the Resources menu item I'll put up shortly with the others I'm working on. Please excuse the 404 if you get that in the meantime, I'm working on it live.
When you think about it, you learn everything from other people, so why not give something back. There's a lot to learn in web development, you have to be a designer, graphic artist, software developer, marketing professional and author to make something worth going to. I am a one man band that enjoys getting it all done. If you're looking to have some work done, I'm looking for a good client. Feel free to call or send a message and let's see what you have in mind.
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I took a walk on the beach at Sullivan's Island early this morning and I was just overwhelmed with a sense of gratitude. Nothing significant had happened or triggered the feeling I am still reeling from just an awareness and deep appreciation for all the people that have made a contribution for what I enjoy every day.
When I started out I was actually trying to shake off the pain I live with. In the past I've broken my neck, back and right leg. I've grown to accept that each morning, I roll the dice with what condition I'll be in when I wake up. Sometimes it's crippling, and I have to use a cane to get from the bed to the bathroom. Old injuries aren't getting any better with time. My neck seems to be affected the worst by spasms and sometimes pulls to the side. I fear someday I'll be confined to a wheelchair looking like Steven Hawking, only in my case without the mental horse power. Today wasn't that extreme, but still an effort to get going.
So I thought I'd take a little of my own advice and suck it up and walk it off. I managed to get up and about and drove out parking on an access roadway. I plugged in the headphones on my iPhone and launched a playlist and began to walk. Maybe the wind or the sea sparks an inspiration to push through the first 1/4 mile and the tempo from music in my ear helped establish a comfortable pace. The sound of the waves braking between songs is such a soothing pause. Before long I had walked all the way around to where I could view the City of Charleston across the harbor.
The wind was at my back and I ducked behind a sand dune to sit and watch the sun wake the city. I could help being thankful for all that I had in my life. The music sounded so great and clear. A high digital sampling rate accented every breath of the artist, every instrument in the song. I thought for a minute, thank you Steve Jobs you absolutely nailed this phone. And then I thought of all the people who had made a contribution, the designers, engineers and all the other unsung heroes that made a contribution in their lifetime to making the world a better place for everyone.
My mind raced to the soldiers that defended this port, the people that cleared the land, those that built the city I now call home, and everyone that made a contributing effort to allowing me to enjoy this moment and all the great people I have in my life. There's so many I could even list them or even begin to, the rush of all theses ideas and pieces of technology building upon each other was overwhelming. Hopefully each of us add a little something along the path of our lives to make it a little easier for the next guy. Walking back it occurred to me that in the end, that's all you can really hope to do. I don't know if the guy that invented the tennis ball realized how much joy he brought into a dog's life, but he nailed that too.