The Latest Stuff
Uncommon news and information with a technical twist and some topics that are a bit out there. Enjoy...
There's a insightful article on The Wall Street Journal about the continued closings of retail stores. The Business Insider had an article earlier about the same topic. It's all the more reason to get your business online or tune it up and expand your marketplaces, no matter what type of products you sell.
The article focuses on retail outlets declining and how more people are finding the convenience of online shopping. What the article doesn't say is that the shopping habits of retail are being carried over into all business classes. B2B (business to business) decisions are being made the same manor. If your business isn't found or engaging enough, customers are going elsewhere at light speed. To further that statement, the experience they find while using your site, is exactly how they perceive working with your organization to be. It's your corporate image. It's your credibility and it tells how well run your organization is, be it corporate, a government agency or a charitable organization.
Not many people will ever see your place of work, but chances are they will visit your website at all hours of the day. Just ask your analytics guy. People follow up in the evening, weekends and at all hours of the day outside of normal business hours. It's how research is done. The more advanced will employ secondary research groups to dig deeper, but generally what they see in the search results or after trying a few URL's (domain names) is it.
Two key points for making more money. Get a great domain name for your business and keeping acquiring them while they are inexpensive. Some businesses own hundreds of thousands of names. Disney has about 20k names, some pharmaceutical companies own even more. The internet isn't going anywhere and isn't going to be replaced anytime in the next 30 years. Names you could have bought 10 years ago for a few thousand will never be available for sale again for less. Buy words in English and .com extensions. These will always be the best most memorable search friendly names that bring affluent customers to your door.
Build a scalable and dynamic website. Keep adding relevant content and you'll keep driving targeted traffic. If you sell widgets, you want to attract people buying widgets. Your website needs to the best you can present for your market and dynamic. Dynamic is fresh, evolving content and interactive. Interactivity is how you listen to your customer's needs. This is how to communicate, make it easy and make it fun, gamify it.
Read more on web development and building your user engagement here.
Writing is a huge part of building a great website and also the point where most sites fall short. Writing content isn't easy for most developers, they are good with the technical end and years ago with Visual Basic, I remember contests where it would challenge developers to write a function with less words last guy. Kind of like the show Name That Tune, where contestants had to identify a song within a few beats. Writers do a similar thing with landing the hook in the first sentence of a book. The challenge is can you grab the reader's attention and hold it with the first sentence. I've come up with a great one for a book I'll finish someday so I'm not going to reveal it here. One of my favorite comes from British historian and author Stewart Colette in his book Mumba. Here it is, "When you fall in love after the age of thirty, it's usually with someone else's wife." And, the Snoopy classic, "It was a dark and stormy night".
I enjoy writing without all the syntax and code sometimes, simply just to paint the picture with words is a true art, almost a lost art. Programming is art form, too. It's satisfying building a site and seeing it all come together, both form and function. The only drawback to coding is that the language changes often and web programming is an incorporation of many languages. For people outside the industry this would be like having to do your job in Russian and Italian starting next month. It has stabilized in the last 7 years and that's made development very productive.
There's a lot to learn in web development, you have to be a designer, graphic artist, software developer, marketing professional and author to make something worth going to. I am a one man band that enjoys getting it all done. If you're looking to have some work done, I'm looking for a good client. Feel free to call or send a message and let's see what you have in mind.
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Found a great show on SC eTV, StartUp-USA. The host Gary Bredow provides a candid and in depth view of start up companies and their founders. Great for the aspiring entrepreneur and anyone that's considering stepping out on their own. .
They interviewed the owners of companies that had varying levels of success, each with a unique path of tribulations and victories. I though the show was well done. The interviewer asked the questions you'd want to know the answer to and a nice graphic visual on the funding timelines.
If their show isn't available in your area you can watch episodes from their website at StartUp-USA.com
A little more on the challenges of population growth in this article going from 2011 on to 2050. Solidia Tech recognizes the CO2 emission problem that is present and growing. Focusing just on the housing that will be necessary for 9.3 billion people, we need to start building now in all sectors, residential commercial and don't forget the prisons.
Not only do the building processes needs to make changes for cleaner manufacturing, where are these people going to go? If you understand the impact, building single family homes seems like wasting precious space and any new construction should be at least 15 stories tall. As a species on this planet, we, all nations, need to be united in building and designing mega-cities worldwide now. Your grand kids will thank you.
Imaging cities like Birmingham, AL in 30 years getting as large as Sao Paulo Brazil is today. And, this will be the new average worldwide. China is building islands in the sea now. Add a comment below, you do not have to be member to post. All posts are moderated.
A solid upward trend, that unlike other trends that diminish at some point, population growth is an escalating component that will overload just about every infrastructure in every country. Sighting this article from USAToday from 3 years ago, the projected numbers indicate there will huge problems and many opportunities. Meeting these challenge is what entrepreneurship is all about, meeting these challenges with an equally qualified concern for others and the environment should be our goal and responsibility.
On Wikipedia there is a breakdown of the population growth and in digging through it I took the population from when I was ten, approximately 189 million. In 40 years we've grown to 318 million. That's a plus of 135 or a 69.8 percent increase. In 2025 we are projected to hit 345 million an increase of 24 million, so if you add that to the cities seeing the boom roughly 1.5 million to the top 12 major cities in the US. Check these maps out from TheAtlantic.
There are opportunities in every market and challenges for all of us. (Can't say for sure, but weird to think there has never been this many people alive on the planet at the same time before.)
In as much as the cartoon the Jetsons made a spoof of a future world with flying vehicles and radio controlled appliances, this article from Wired.com creates the visual that I've been thinking we are headed for in less than 20 years down the road. With overcrowded highways and better use of unmanned vehicle technology, it doesn't seem far fetched that hundreds of personal drones could be taking to the skies delivering people quietly and flawlessly to their destinations. Having a personal airport on the balcony of your high rise looks like a great idea.
The other side of that vision is the class separation that will come between have and the have nots. Those unable to afford such upgrades will be left in the masses on the ground where the deliver of goods, health care and the overall quality of life is not as good, like a scene out of Elysium. The future lies somewhere between these two visions.
A few years ago I wanted to have a separate phone number for a startup company, but since we are only a few members, and in different locations, it needed to on a system we could all make calls from it and redirect for availability. After trying a couple I've found RingCentral.com to be the best and most affordable.
Here are some of the key features for a small company that can make you look like a big well run operation. First you choose a number for your business, then with their phone app, you to make and receive calls from your cell phone with the other number. When some calls your business you can route them by extensions you set up to other employees cell phones and everyone can make make and receive calls from that number. It's one of many great features, plus you have logging to see what calls have been made. This feature is really helpful to make sure you don't miss or followed up on a call. There's even a feature for direct digital recording your calls.
Take a test drive on RingCentral.com.