Although this article is on the subject of content marketing it overlaps into all areas of digital marketing. I found this great article by Richard Darell while doing research for a strategic marketing plan for a new project. There's a detailed infographic included by ZenContent that helped me form the basis of my plan.
I was having a touch of writers block getting started on this marketing plan and can see when a business becomes too close to itself to be able to write effectively for their own products. Whether it is the lack of time or just the need for a fresh perspective, consider hiring professional content writers from ZenContent.
Promoting your website is essentially content marketing. Quality content gets a new customer to the door and engages the the ones that have already made purchases. Add a great domain name and building more engaging content provides the search engines with a bigger target to hit and will dynamically improve your SEO efforts.
Read more about content marketing at BitRebels.
Top business-strategist Michael Wolf gave a presentation on the future of tech and media from 2016 to 2020 in the Wall Street Journal last October. I've been covering technology predictions in several articles and although there are some corrections in the stock market at the moment, there is nothing really holding the tech sector back. But, don't take my word for it, read Wolf's presentation on how consumer tech and media staged to grow by 535 Billion over the next 4 years.
You can view the presentation from the Business Insider here.
While searching for domain technology news, I had the pleasure of stumbling upon another great technology site for tech startups that is a start up. Edward Domain is the founder and CEO of Techli.com He is a writer, U.S. Army veteran, serial entrepreneur and chronic early adopter. Having worked for startups in Silicon Valley and Chicago, Edward founded, grew and successfully exited his own previous startup and loves telling the tales of innovators everywhere. Based out of St. Louis, Techli.com also has a show on PBS that covers innovators in a candid business casual format that yields a closer personal experience of the entrepreneurs behind the scenes while delivering the synergy.
Techli.com has a nice layout and I found several several article worth reading, it's bookmark worthy and on my reading list. I'd like to see this level of ground floor reporting for innovative technology roll out to all major cities around the world.
Looking for predictions into the 2016 technology sector?
Check out ComputerWorld.com has several predictions of tech trends that will have a greater impact in 2016. Nothing really disruptive, but check the article for their top 5.
Forrester.com has predictions by various market segments providing a more in depth look at the shape of things to come.
Going beyond 2016...ELON University has a few new concepts to embrace about the future. Be sure to check their 2045 and beyond predictions, it starts getting creepy and it's not that far away.
I graduated high school a year early on the condition set by my parents that I attend a junior college. So I enrolled for a couple of night classes at what was locally referred to as UCLA or University Closest to Lambert Avenue, better known as College of DuPage in Lombard Illinois. I signed up for a couple of classes. One class was Intro to Business and after a couple of days into the class I was really enjoying it. Our instructor was like no teacher I had in high school he had an unorthodox method of getting his points across and when he began the course he started by telling us that he wasn't going to teach us the way business was done by the book, he was going explain business in the real world and how to be successful in it. This got my attention and when he told us that he caught Mitsubishi's initial listing on the American stock exchange making millions and was only teaching there for 1 dollar a year, he had my full attention. At the age of 17 I didn't know what I wanted to do, I only knew what I didn't want to do, and that was working in a 9 to 5 grind for the rest of my life.
Without getting on a rant here, one of the main points he kept emphasizing was to spot trends in business and consumer behavior. I look for trends daily and one source I keep going back to is BusinessInsider.com. If there's any indication of what the future holds it will be a change in currency. Follow the money trail here, there are several start ups in the financial sector where investment is in internet financial vehicles, financial tools, cryto-coins, lending platforms and investment can be viewed more of a diversification of the current financial institutions. The finance industry knows which way the wind is blowing, they're closer to the ground floor of business in general, they know what the numbers are. Here's a link to some of the top Nordic startups.
The obvious investment is clicks and bricks, solid online business models. And, whatever you're doing, it will be online.
As we approach the 4th quarter of fiscal year 2015, and soon to be at the midway point of this decade, I started to look at the predictions and indicators for internet growth by year 2020. Sounds futurist the year 2020 and I think we are starting to enter into the steeper slope of the curve now. In 2010 the internet had 1.7 billion users, today it has a little over 3.1 billion and by 2020 it should be at 5 billion. Check out the stats by country here on InternetWorldStats.com.
Forecasting the future of the internet is that hard to predict just look at what we do and ask yourself are we going to be doing any less of it. Twenty-five great points are listed in this article on Marketing in 2020 by Jeff Beer of FastCompany.com. By looking at marketing we can see the direction society is taking by observing the force trying to get in-front of the mass. Some key points I took away were virtual reality is reality, brand transparency and through technology it's about to get really personal.
Don't forget to consider the growth of the machine usage with the Internet of Things IoT. Both machine and human usage almost double in the next 5 years!
Here's a great idea for the taking, the magnification card or Mag Card. In the extra space above the magnetic strip, during manufacturing process, create a clear magnification lens out of the card plastic or mold it into the card meld the surface so it doesn't pop out when flexed. The benefit being no need for a reading glass to see your bill or glance over a menu.
Great idea? Well it's here for anyone to develop and patent. I hold a design patent and several copyrights on other products. And after going through the patent process a couple of times, I've learned that if you're not going to make it your life's work and defended it into possible bankruptcy, it's really not worth doing.
The Mag Card has great potential and I'd just like to have one built into my debit card. I'm hoping someone runs with this idea and makes the world a better place (leave the lawyers out of the loop).
The Mag Card was hatched in the early hours of the morning involving the perfect combination of alcohol, an attractive waitresses and a bar tab the size of a federal invoice. If you decide to manufacture and end up making millions, throw a little this way.
TechCrunch has a great article on the growth of enterprise software featuring a 3 trillion dollar opportunity, but it's bigger than that and there's so much room for small business and start ups. In short, mobile collaboration for your workforce with direct integration to product partners and stakeholders is the only model to develop for, anything else would be a disservice to your client.
Just five years ago, we wouldn’t have imagined that a farmer or construction worker could be an information worker. But with products like Farmlogs, Planet Labs and Airware in farming and agriculture, and PlanGrid or Skycatch in construction, all new demographics of the workforce are being supported by information technology. And this is just the beginning. As every employee on the planet is enabled by a smartphone, the addressable market for enterprise software grows from about half a billion people to the billions of workers leveraging mobile devices to do their jobs.
Every job is software-enabled, every industry is digitized. Read more at TechCrunch.com
How can you conduct business if you can't speak the same language? Skype Translator will enable the global exchange of information and help your business build international relationships. Skype is about to add a translation tool to their VoIP app that will allow face to face real time translation. I've been wondering how to break into the Chinese market and for 2 cents per minute, less than half that with a subscription, I see endless possibilities.
Microsoft is coming out with the desktop app by the end of this summer and has also removed the signup requirement. This is another big win for Microsoft. Add this app to your Surface Pro and your are truly ready for the world. Take a closer look at Skype Translator here.
Global transactions for small businesses are the next big thing. These are very exciting times for entrepreneurs.
Introducing the Intel Compute Stick. It transforms any HDMI TV or monitor into a full computer. All you need is a wireless keyboard and mouse and you’re all set. When you combined the use of cloud applications and storage, what do you need the rest of the box for?
It comes equipped to go with Windows 8.1, Intel's Atom Quad-core processor, 2gb ram, 32gb storage, built-in WiFi, a USB port and a Micro SD card slot.
Perfect for gaming in the family room, replacing a projector or turning your old TV a smart device. You can pickup the Compute Stick for about $150.
Upgrades I'd like to see in the next version: Make it the size of a pen with the ability to write, a holographic display that will work in daylight and a flawless speech recognition system. Still this very cool, bravo Intel.