Spoiler Alert - If you haven't seen the final episode of MadMen, read no more. MadMen was weekly TV series that ran on AMC and just came to a brilliant concluding episode. I found the show intriguing on multiple levels. First as a period piece into the advertising industry roots of the 50's to 70's. The characters were well formed and wisely engineered into an almost historic account of advertising growth as it was woven into American culture. The final episode tied it together with a twist I didn't see coming until the classic Coke ad brought it home.
Don Draper's smile while chanting as the new dawn arose could have been that he finally found peace, or was it that he just got the idea for one of the best ad campaigns in history. The next scene was the 1971 "I'd like to buy the world a Coke" commercial. Brilliantly written, directed and executed. (standing ovation). Through the course of the series the ad firm grows into a multi-million dollar empire. What's ironic now is that there is a new dawn in advertising again. The ad firms and TV stations that got rich during the MadMen period a now seeing a seismic shift in the platform, welcome the internet. The dawn is over but the sun hasn't full risen. The day hasn't even begun to warm yet. It'll be interesting to see how history and culture remember this segment of our development, who'll be the next Don Draper's and just how technology will evolve.
Opportunities are everywhere. Internet growth and online advertising are set to explode. Where will your business be?
Mobile Enterprise is already the next big thing and is only going to get bigger and better with continued improvements in cellular and handheld technology.
Accessing your business from anywhere and conducting business from anywhere is not just productive, it's a competitive edge that small business and entrepreneurs must have. Applications like Stripe that allow taking payments at the point of sale are solid concepts, like a cell phone years from now, we'll wonder how we ever did without.
From the tech start-ups pouring into this arena to corporate giants trying to keep market share, the mobile enterprise industry represents the bleeding edge of tech with a real purpose. Enough of the social kid toys already. If you haven't already, check out Stripe. (A real domain name too, not like SomethingICantRemember.whatever)
I stumbled upon the topic of technology camps and had to delve a little further. First the term 'tech camp' reminded me of some of the sweat shops I've worked in, they could be described as a 'camp', but more I found out there are quite a few tech camps catering to all ages, genders and vocations.
When I think of summer camp, I envision a lake in the mountains where kids roast marsh-mellows, ride canoes, fish and generally relax for a week or two. What's becoming more popular are tech camps for kids ages 6 and up and they're taking classes like programming, audio video engineering, robotics, and app design. I found technology camps not just for kids, but for teachers and executives to tune up with. Instructional design is the way of the new classroom any anyone that's familiar and comfortable with technology is going to be well ahead of the game. (And there's even game development classes.) At the college level there are even more camps to excel or catch up.
Tech camps aren't a new concept, but are growing. Here's and article by Tony Wan from 2013 with a list of popular kids camps. Camps and programs like these may just spark the genius in your child or expand an executive's insight.
Grow your company with premium technology domains. Technology is the fasting growing sector and a definitive part of your future growth. Whether your in the technology sector or realize it's where your organization needs a greater footprint, technology won't be a smaller part of anyone's future. Domain names as marketing channels surpass any other media and yield direct sales and instant analytics. Domain names are digital assets.
We are featuring the following domain names as a package or individually.
I keep an eye on web traffic coming into all of my sites and my clients' sites. Since the World Cup in Rio last summer, I have notice a sharp increase in the volume of traffic from South America. I didn't think much of it at first thinking it might have been stemming from the few posts I made rooting for the Netherlands team, but the numbers from Brazil remained high. Last week I had to take closer notice the volume coming in from Sao Paulo exceeded the what I was receiving from the United States.
In the domain industry there's a lot of discussion about Chinese domain names and the size and potential of China's market. I don't qualify as a player in the industry. There are fish, big fish and whales. On the scale of things, I'd be less than one plankton, just a single celled amoeba eeking out a living. As large as China is, I don't see a lot of traffic emanating from them. Very well could be I don't have the domain names that would attract their attention, but even on client domains that might, I don't see anything that significant from them at all.
Traffic from Sao Paulo was closer to 5 percent above the US traffic volume. Drilling through the analytics, best I could determine is strong interest in technology. Did you know Sao Paulo is the world's 4th largest city? I have heard of Sao Paulo, but had no idea they'd have so much going on and new tech growth. Take a fresh look at Sao Paulo, they're already the next big thing.
Several articles came out about US Marshall's using small aircraft to gather data on all US citizens and that's it. There's no follow up, no more that will come of it and the data mining will continue unabated. Steve Wozniak, co-founder of Apple said years ago that privacy is dead. And, to my surprise it went with out a fight or even the smallest hint of a protest.
The right to privacy is one of the fundamental rights in the Bill of Rights, actually it's number 6 on the list of 10 rights that were so important they were added to the Constitution. Except for a few articles, from the Wall Street Journal to Fox News, it doesn't even make the nightly news. Is it that people just don't care, is it a trade off for keeping law and order among the masses? Or is this incident just one of the many ways that our freedoms are rapidly eroding? What happens when you act outside of your profile? How many alarm bells ring then?
Read the full article on TechNewsWorld.com.
There are a lot of developers out there that are looking for a language and trusted technology that they can build a career with, and whether you're new to web development or out to create your own Amazon site, you can't go wrong with DNNSoftware's CMS, formerly know as DotNetNuke, and DNN Dev's life saving power tool XMod Pro.
With just these two elements, one can build a digital empire.
Don't take my word for it, go search their sites out and take a look at the client list that builds with both of these components. It's more than impressive, and a lot of these sites are built by a single developer or just a small team. And, even more impressive are the people who started it all, built these platforms and the community they've fostered.
I've been developing with DNN for 8 years and I'm still grateful to Shawn Walker of DNN Software and Kelly and Malinda Ford at DNN Dev. I honestly can't say enough good things about either of them or the products that they've built.
I've been digging into futuristic technology and uncovered an article by Mike Edelhart on Yahoo/Tech news entitled, 9 Technologies That Will Soon Be Inside You. It's interesting news and there just might be some up and coming products to invest in.
I have to admit some of these tech products freak me out. These aren't ideas, they're working prototypes and the concepts, along with the business models, makes sense for each. It's easy to be comfortable with these, we already have several medical implants.
Here's the list: implantable smartphones, healing chips, cyber pills, implantable birth control, smart tattoos, brain-computer interface, meltable bio-batteries, smart dust and the verified self. Is this the biblical mark of the beast? Read the full article with the slide show here.
There's a revolution in technology going on and for as many businesses that get it, many intelligent organizations still just do not. I get a few offers, most of them low, on different domain names every month and one of the questions I was asked by a potential purchaser was, how do I arrive at a price?
It's a fair question and to put an answer to it, here's the rationale behind the numbers. First, like real estate domain names are virtual property, but with several valuable added dimensions. Domains are the way customers find your business, remember your location and spread the news about your products. It's your business address for all practical purposes. Ninety percent of the people you do business with will never visit your business at it's physical location, but they'll all check your website, which is by way of your domain name.
Names that have more traffic or are capable of generating more traffic with short memorable names are worth more and their market demand is more. Like having a shop on main street vs. opening up a business on a rural road. A good memorable name that suits your business or product lines brings customers and helps them find their way back to you. Most company names are picked without the customer in mind or without any marketing considerations, just a name that means something to the organization on a somewhat emotional level. You can spend millions branding a odd name or bring the brand to your door with a descriptive name. And with domain names, you can have several or hundreds of names to drive traffic to your business.
The method, internet media. Consider the pro's and cons of different advertising media. There's print, TV, radio and internet. Print, I throw it out. It's garbage that comes with my printed mail. I haven't bought a newspaper in over 10 years at least and the last time I think I looked at a magazine, I was either in a doctors office or on a plane. Forget print, it's over. The postal service is nostalgic and I'd be willing to bet 100 percent privatized within 10 years. TV, I watch movies for the most part or change the channel during the commercials. Watching the Atlanta Falcons beat the Aint's in the season opener, I saw a couple of ads, but couldn't tell you what they were today. I'm moving in the direction of subscription TV like Netflix and Hulu. I'm not alone. Radio, okay you get ads in front of me while driving more often then I care to say. Occasionally, I am too lazy to load a playlist from my phone or all the stations that I have programmed in are in sync with their commercial's timed together. Traffic reports get me to tune in, but the rest of the noise I could do without. I get about half of percent of anything useful from radio news. The tone and rate of speech only ramps up tension. I'm working on weaseling out listening to main stream radio all together. Half the time I enjoy just listening to silence.
The internet has main access to get in-front of my eyes. I am on the net at home, at work, even while visiting a store in the mall I might be checking prices of a competitor on my phone. I have discretionary income and I move quickly. Like a lot of your customers, I have much to manage and like in the real world, I have to be street smart online and as nimble as a forest creature to find the best deals. I validate a business I am going to use based on the domain they have, how their website looks, works and if they have a phone number on their contact page. Usually I like a second opinion, options or it's just the way to complete due diligence by checking a few other sites. How I find that second, third or fourth site through search or by their domain name directly is potentially a company I'll be working with. CEO's of those companies are the CEO's that are likely to make their 17 percent growth targets and are the ones that get their bonuses. They're the one that get it. I price domain names comparable to other media even when that media is less effective.
30 seconds on Atlanta TV during prime time will cost you 30k and your money is gone just that fast. Most industry magazine ads will cost you upwards of 1200 per month for a four color, 1/2 to full page ad and you don't even know if anyone is reading it. Your domain name is yours perpetually. The internet is even more revolutionary as the phone system was when it came into being some 120 years ago and as fast as technology grows, the internet is not going to be replaced anytime soon. With a great domain name you look like the authority in your industry. Most clients will never see your office, I can't stress enough how important your online presence is. Technology is the only industry that has had double digit growth since the 70's and looks to be booming for the rest of man's existence. The slope of the curve is about to go vertical.
The short, memorable, brand-able, desirable names, and what other similar domains have sold for, makes for the price range listed. We encourage you to make offers on our domains and other available names. The cost, effectiveness and value is continually rising.
Short of fielding email inquiries about domain investing, I decided to create a series of posts featuring some of the domain sites read on a regular basis.
The undisputed authority for domain name news has to be Domain Name Journal. Ron Jackson, journalist and former news anchor built one of the most trusted blogs for reporting events and sales within the domain industry.
DNJournal.com is a weekly periodical and a must read for anyone in domain investing. Ron has a warm and intelligent style that emanates through the headlines to each in-depth cover story.