I have to tip my hat to the marketing team behind Frank's Red Hot Sauce for creating a brilliant campaign promoting their hot sauce brand. The slogan, "I put that shit on everything", some might argue it's too edgy, but it's probably very close to how it's discussed by their target demo group. Frank's sees their product through their customer's eyes and they did it with dash of humor.
Frank's Red Hot does own their brand matching domain name in dot com FranksRedHot.com, but at the time I am writing this article they didn't own their slogan IPutThatShitOnEverything.com. It had been created in 2008, dropped and is available for registration again. With such a great marketing campaign blowing up on social media, I didn't want them to drop the ball here so I gave the company a call and passed a message to their marketing team. I told them I wouldn't publish this article for a day and let them go ahead and register it. I get about 2k visitors per day, a lot of them are in the tech or domain industry, which is the bleeding edge of the internet, and someone will likely register it if they don't.
Marketing isn't just knowing your customer, having a good campaign that catches the attention of your target audience and then spills over into social, your team needs to be technically inclined to cover all bases. Not many executives are very tech savvy, and advertising is an extremely competitive arena. The best practice is to hire a consultant to go through your organization and explain your IT vulnerabilities beyond network security. Hopefully, Frank's will acquire the matching slogan to their campaign for about 10 dollars. Let's see if they can respond to customer feedback and move quickly. That's a key ingredient.
After Thanksgiving dinner many people get underway with their holiday shopping. The crowds have never been my thing, but for some it's fun way to burn off the big meal and catch some deals. The ongoing spread of COVID will have to restrict shopping and will be a lasting change to the way we shop continuing to be a gut punch to most retailers. Shopping malls do most of their business from November thru January. I talked to a few store owners that told me they do 90 percent of their business from mid November to Christmas Eve.
With limited shoppers, and shoppers with a decreased disposable income, I would expect a huge decline in retail businesses that can survive for too much longer. An article of interest that cites several great sources is in the Retail Reports Roundup from SGB Media.
Although it's a comprehensive article and has several great sources, an unmentioned trigger point for the economy to rebound is consumer confidence. After that Presidential debate, which was in no way presidential, it didn't help matters any. I'd like to think they were fighting for America, but I'm more inclined to believe they are fighting over the money they can put in their pockets.
Sure there are problems we are facing, but each one of those is an opportunity and winning isn't as important as how you win is. Never give up and never compromise your integrity.