From and article on NBC Dallas - Fort Worth I agree, let's put and end to springing forward and falling back. And, let's make everyone happy by splitting the difference. Here's what I propose, one time fall back only a 1/2 hour (or spring ahead a half hour depending on the time of year) and never do it again.
It may even stimulate the economy with all the programming work adjusting applications that compensate for these time changes, like Y2K all over again.
I have been looking at domain name predictions that were made in 2016 to measure how well the analysts are keeping up with actual market movements in 2017. Being now that we're enter into 3rd quarter, it's good time for a halftime report. Overall, the results are on track and moving in the right direction. It's a difficult area to measure as most sales figures are not reported and have NDA's attached to them, but corporate purchases are up and companies are strategically placing themselves for additional accessibility into mobile and online services as workforce's are more distributed along with trying to increase their customer base.
Take a look at these 3 sources and draw your own conclusions. Huge growth is anticipated going to 2024.
Strategyr's Domain Name Market Trends
Verisign's Domain Name Registrations in Q1
Hover's Domain Name Expert's Point of View
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Time to get back to business. Hope everyone had a great holiday and is ready to work. The two times a year that I take a deeper look at business trends and economic forecasts are at the end of the year and at the end of 2nd quarter. End of the year is more a reflective time for some reason, like after the game. End of 2nd quarter is like taking inventory during half time while there's still time to change the results before year end, mid game.
No one that runs their own business, or is directly responsible for one, can ever really take their mid off the game. Sure you might go on vacation and spend time with your family, but you just can't help thinking about what you have going on. Sometimes it helps to get disconnected, a fresh perspective, see from a different angle and get some rest, but successful people rarely take their eye off the ball if ever. You love what you do and you know your competition is constantly grinding. So while relaxing, I try to take a closer look at what my competition is doing right and measure what's working for me.
One of the things I do at these two points is look at the big picture. Reading through economic forecasts for different industries and countries can give you great insight to why your efforts aren't measuring up to predictions or worse, the numbers are climbing up and you have no idea why. According to The World Economic Forum, Forbes and The Balance to name a few, the economic outlook for the US is strong and set for steady growth.
No matter what business you're in, investing in yourself is never a bad choice. Educate yourself, educate your people and increase the advertising budget. Hope you are off to a great year, game on.
There's a revolution in technology going on and for as many businesses that get it, many intelligent organizations still just do not. I get a few offers, most of them low, on different domain names every month and one of the questions I was asked by a potential purchaser was, how do I arrive at a price?
It's a fair question and to put an answer to it, here's the rationale behind the numbers. First, like real estate domain names are virtual property, but with several valuable added dimensions. Domains are the way customers find your business, remember your location and spread the news about your products. It's your business address for all practical purposes. Ninety percent of the people you do business with will never visit your business at it's physical location, but they'll all check your website, which is by way of your domain name.
Names that have more traffic or are capable of generating more traffic with short memorable names are worth more and their market demand is more. Like having a shop on main street vs. opening up a business on a rural road. A good memorable name that suits your business or product lines brings customers and helps them find their way back to you. Most company names are picked without the customer in mind or without any marketing considerations, just a name that means something to the organization on a somewhat emotional level. You can spend millions branding a odd name or bring the brand to your door with a descriptive name. And with domain names, you can have several or hundreds of names to drive traffic to your business.
The method, internet media. Consider the pro's and cons of different advertising media. There's print, TV, radio and internet. Print, I throw it out. It's garbage that comes with my printed mail. I haven't bought a newspaper in over 10 years at least and the last time I think I looked at a magazine, I was either in a doctors office or on a plane. Forget print, it's over. The postal service is nostalgic and I'd be willing to bet 100 percent privatized within 10 years. TV, I watch movies for the most part or change the channel during the commercials. Watching the Atlanta Falcons beat the Aint's in the season opener, I saw a couple of ads, but couldn't tell you what they were today. I'm moving in the direction of subscription TV like Netflix and Hulu. I'm not alone. Radio, okay you get ads in front of me while driving more often then I care to say. Occasionally, I am too lazy to load a playlist from my phone or all the stations that I have programmed in are in sync with their commercial's timed together. Traffic reports get me to tune in, but the rest of the noise I could do without. I get about half of percent of anything useful from radio news. The tone and rate of speech only ramps up tension. I'm working on weaseling out listening to main stream radio all together. Half the time I enjoy just listening to silence.
The internet has main access to get in-front of my eyes. I am on the net at home, at work, even while visiting a store in the mall I might be checking prices of a competitor on my phone. I have discretionary income and I move quickly. Like a lot of your customers, I have much to manage and like in the real world, I have to be street smart online and as nimble as a forest creature to find the best deals. I validate a business I am going to use based on the domain they have, how their website looks, works and if they have a phone number on their contact page. Usually I like a second opinion, options or it's just the way to complete due diligence by checking a few other sites. How I find that second, third or fourth site through search or by their domain name directly is potentially a company I'll be working with. CEO's of those companies are the CEO's that are likely to make their 17 percent growth targets and are the ones that get their bonuses. They're the one that get it. I price domain names comparable to other media even when that media is less effective.
30 seconds on Atlanta TV during prime time will cost you 30k and your money is gone just that fast. Most industry magazine ads will cost you upwards of 1200 per month for a four color, 1/2 to full page ad and you don't even know if anyone is reading it. Your domain name is yours perpetually. The internet is even more revolutionary as the phone system was when it came into being some 120 years ago and as fast as technology grows, the internet is not going to be replaced anytime soon. With a great domain name you look like the authority in your industry. Most clients will never see your office, I can't stress enough how important your online presence is. Technology is the only industry that has had double digit growth since the 70's and looks to be booming for the rest of man's existence. The slope of the curve is about to go vertical.
The short, memorable, brand-able, desirable names, and what other similar domains have sold for, makes for the price range listed. We encourage you to make offers on our domains and other available names. The cost, effectiveness and value is continually rising.
I took a walk on the beach at Sullivan's Island early this morning and I was just overwhelmed with a sense of gratitude. Nothing significant had happened or triggered the feeling I am still reeling from just an awareness and deep appreciation for all the people that have made a contribution for what I enjoy every day.
When I started out I was actually trying to shake off the pain I live with. In the past I've broken my neck, back and right leg. I've grown to accept that each morning, I roll the dice with what condition I'll be in when I wake up. Sometimes it's crippling, and I have to use a cane to get from the bed to the bathroom. Old injuries aren't getting any better with time. My neck seems to be affected the worst by spasms and sometimes pulls to the side. I fear someday I'll be confined to a wheelchair looking like Steven Hawking, only in my case without the mental horse power. Today wasn't that extreme, but still an effort to get going.
So I thought I'd take a little of my own advice and suck it up and walk it off. I managed to get up and about and drove out parking on an access roadway. I plugged in the headphones on my iPhone and launched a playlist and began to walk. Maybe the wind or the sea sparks an inspiration to push through the first 1/4 mile and the tempo from music in my ear helped establish a comfortable pace. The sound of the waves braking between songs is such a soothing pause. Before long I had walked all the way around to where I could view the City of Charleston across the harbor.
The wind was at my back and I ducked behind a sand dune to sit and watch the sun wake the city. I could help being thankful for all that I had in my life. The music sounded so great and clear. A high digital sampling rate accented every breath of the artist, every instrument in the song. I thought for a minute, thank you Steve Jobs you absolutely nailed this phone. And then I thought of all the people who had made a contribution, the designers, engineers and all the other unsung heroes that made a contribution in their lifetime to making the world a better place for everyone.
My mind raced to the soldiers that defended this port, the people that cleared the land, those that built the city I now call home, and everyone that made a contributing effort to allowing me to enjoy this moment and all the great people I have in my life. There's so many I could even list them or even begin to, the rush of all theses ideas and pieces of technology building upon each other was overwhelming. Hopefully each of us add a little something along the path of our lives to make it a little easier for the next guy. Walking back it occurred to me that in the end, that's all you can really hope to do. I don't know if the guy that invented the tennis ball realized how much joy he brought into a dog's life, but he nailed that too.