Here's a company I discovered while looking for some keyword analysis on my GeorgiaBeachHomes.com website, Wordstream.
Not only does Wordstream offer keyword advice and optimization, they have a suite of utilities to tune up your marketing campaigns. Wordstream is a Google and Facebook Premier Partner leading the industry in search optimization.
I like the design of their wesite too and they have a wealth of information for those of you just getting started with online advertising. Spend a little time reading though the Pay Per Click University and learn about bid management and conversion tracking.
Spoiler Alert - If you haven't seen the final episode of MadMen, read no more. MadMen was weekly TV series that ran on AMC and just came to a brilliant concluding episode. I found the show intriguing on multiple levels. First as a period piece into the advertising industry roots of the 50's to 70's. The characters were well formed and wisely engineered into an almost historic account of advertising growth as it was woven into American culture. The final episode tied it together with a twist I didn't see coming until the classic Coke ad brought it home.
Don Draper's smile while chanting as the new dawn arose could have been that he finally found peace, or was it that he just got the idea for one of the best ad campaigns in history. The next scene was the 1971 "I'd like to buy the world a Coke" commercial. Brilliantly written, directed and executed. (standing ovation). Through the course of the series the ad firm grows into a multi-million dollar empire. What's ironic now is that there is a new dawn in advertising again. The ad firms and TV stations that got rich during the MadMen period a now seeing a seismic shift in the platform, welcome the internet. The dawn is over but the sun hasn't full risen. The day hasn't even begun to warm yet. It'll be interesting to see how history and culture remember this segment of our development, who'll be the next Don Draper's and just how technology will evolve.
Opportunities are everywhere. Internet growth and online advertising are set to explode. Where will your business be?
I graduated high school a year early on the condition set by my parents that I attend a junior college. So I enrolled for a couple of night classes at what was locally referred to as UCLA or University Closest to Lambert Avenue, better known as College of DuPage in Lombard Illinois. I signed up for a couple of classes. One class was Intro to Business and after a couple of days into the class I was really enjoying it. Our instructor was like no teacher I had in high school he had an unorthodox method of getting his points across and when he began the course he started by telling us that he wasn't going to teach us the way business was done by the book, he was going explain business in the real world and how to be successful in it. This got my attention and when he told us that he caught Mitsubishi's initial listing on the American stock exchange making millions and was only teaching there for 1 dollar a year, he had my full attention. At the age of 17 I didn't know what I wanted to do, I only knew what I didn't want to do, and that was working in a 9 to 5 grind for the rest of my life.
Without getting on a rant here, one of the main points he kept emphasizing was to spot trends in business and consumer behavior. I look for trends daily and one source I keep going back to is BusinessInsider.com. If there's any indication of what the future holds it will be a change in currency. Follow the money trail here, there are several start ups in the financial sector where investment is in internet financial vehicles, financial tools, cryto-coins, lending platforms and investment can be viewed more of a diversification of the current financial institutions. The finance industry knows which way the wind is blowing, they're closer to the ground floor of business in general, they know what the numbers are. Here's a link to some of the top Nordic startups.
The obvious investment is clicks and bricks, solid online business models. And, whatever you're doing, it will be online.
There's a insightful article on The Wall Street Journal about the continued closings of retail stores. The Business Insider had an article earlier about the same topic. It's all the more reason to get your business online or tune it up and expand your marketplaces, no matter what type of products you sell.
The article focuses on retail outlets declining and how more people are finding the convenience of online shopping. What the article doesn't say is that the shopping habits of retail are being carried over into all business classes. B2B (business to business) decisions are being made the same manor. If your business isn't found or engaging enough, customers are going elsewhere at light speed. To further that statement, the experience they find while using your site, is exactly how they perceive working with your organization to be. It's your corporate image. It's your credibility and it tells how well run your organization is, be it corporate, a government agency or a charitable organization.
Not many people will ever see your place of work, but chances are they will visit your website at all hours of the day. Just ask your analytics guy. People follow up in the evening, weekends and at all hours of the day outside of normal business hours. It's how research is done. The more advanced will employ secondary research groups to dig deeper, but generally what they see in the search results or after trying a few URL's (domain names) is it.
Two key points for making more money. Get a great domain name for your business and keeping acquiring them while they are inexpensive. Some businesses own hundreds of thousands of names. Disney has about 20k names, some pharmaceutical companies own even more. The internet isn't going anywhere and isn't going to be replaced anytime in the next 30 years. Names you could have bought 10 years ago for a few thousand will never be available for sale again for less. Buy words in English and .com extensions. These will always be the best most memorable search friendly names that bring affluent customers to your door.
Build a scalable and dynamic website. Keep adding relevant content and you'll keep driving targeted traffic. If you sell widgets, you want to attract people buying widgets. Your website needs to the best you can present for your market and dynamic. Dynamic is fresh, evolving content and interactive. Interactivity is how you listen to your customer's needs. This is how to communicate, make it easy and make it fun, gamify it.
Read more on web development and building your user engagement here.
Many online businesses have been thriving throughout the pandemic, some have had an unprecedented 2nd quarter. How? The answer is simple, they have mastered the art of the UX (user experience). Evaluate your sites whole UX and ask these 10 questions about your site from Medium.com. I'd add credibility to that list and that begins with your domain name. The article is from 2018 and is every bit as relevant then as it is today.
For the DNN platform there's an upgrade for the developer's UX too with Vanjaro.com from Mandeeps.com. When you design all day, what you experience matters. The new UX is comparable to Wix, SquareSpace, and Weebly. Featuring a Drag & Drop Live Editor, Responsive Editing, Automatic Revision History, Workflow Management, and in context, user aware, centralized site administration and it's open source. Vanjaro.com is compatible with custom DNN Modules, (including XMod Pro) and hundreds of existing solutions on the DNN Store.
The experience is the journey. Make it better and make more sales.
Advertising in 2018 and Beyond
With the Super Bowl Lll just around the corner, I am always interested in what 30 seconds of air time is selling for and what the best commercials will be. Last year companies spent up to 5 million to get in front of the 111 million viewers watching in the US, and then their money was gone. Advertising online has more than begun it's shift upward while other mediums, aside from radio, are sloping down. In an article on MediaPost.com The Winterberry Group states 2018 will be the year of digital media and spending will surpass all off lime marketing. In 2016 online spending surpassed television, now it's growing overall. That's because online advertising works and everyone is on all the time.
As a business owner you know you need to be online, but finding your customers in this digital ocean is the next challenge. SmartInsights.com just released a digital marketing mega-trends guide and they have several digital marketing tool kits. The article was scientific citing the effectiveness of Amazon's trial and errors as they grew. One point not expressed enough is to acquire a memorable and easy to pronounce, easy to pass along domain name. (Note: KeyInsight.com is for sale now.
Don't delay building your brand, what you put off now, will later only be more difficult and increasingly competitive to navigate.
Everyone makes mistakes from time to time, but this one I just can't see how the management team didn't see the future of their business. Back in 2000 the internet was more than thriving and Blockbuster could have bought Netflix for a mere 50 million. As of today Netflix is worth over 128 billion, down from and all time high of 180 billion. In the summer of 2000, Blockbuster CEO John Antioco said "The dot-com hysteria is completely overblown". His council went on to state how the business models of Netflix and just about every other online business were not sustainable and would never make any money. That statement couldn't be any more wrong then than it is now. Read the full article here on Inc.com
How did these guys not see that by delivering their product online would eliminate all of their overhead, shipping and logistical nightmares. Yes, management and vision are two different things, but they shouldn't be. Doesn't matter what business you are in either, not only do you need a strong online presence, there is an evolution going on of how your customers will interact with you and not just on social media. Developers are building virtual realities to showcase products. Imagine if your customers could experience your products before they buy. This will be very popular with the gaming generation as they become the most powerful purchasers of consumer goods in 10 years.
If you haven't read the worst business blunders in tech history I would suggest Googling that phrase and see what you get. Branding blunders are even more common and they happen all the time. Avoid a brand blunder and start with a great domain name. A strong domain name is the foundation for enticing and retaining customers with a memorable name. Your domain name also attracts B2B partners and lays the ground floor for building supplemental income streams. Streams turn into rivers and maybe even into a whole new business model for your companies' survival. Have some vision and get creative.