There's a lot to branding your business in sync with your domain name and I'm just going to discuss a few key points that begin with the letter A.
Authority and Affinity
Being a brand authority now of days is having a powerful domain name. Powerful domain names are valuable because they are memorable and reflect your business as a leader in your industry. Like it or not we live in the age of information overload, and that's a good thing. As a kid I would ride my bike back and forth to the library trying to juggle a stack of books, knowledge and products from all over the world are now at anyone's finger tips from just about anywhere. How does a customer find, return to, or recommend your business in a sea of 1.7 billion websites all competing for the first page of Google? This is why your domain name matters.
Affinity is the sense of the natural path to your business, a relationship to or the path of the least resistance. If a customer has to remember your domain name or apply a silly extension, not only are they going to have a hard time getting back to you, it's even more difficult for them to refer your company to their contacts. Word of mouth is still a powerful tool in growing your business.
Here's a few great articles on the subject of branding and why your domain name matters: Spend Less on SEO, More on a Memorable Brand by Jamie Zoch and The True Cost of Your Domain Name by Chris Zuiker.
One point I would add to both of these articles is that not acquiring your matching domain name is leaving the door open for your competition to purchase it. Some companies have spent millions just to keep their competition from having them.
Why domain names are even more valuable today. This is a copy of an article that was on the FragerFactor.com in 2006. I've cleaned it and condensed it, still strong and valid points made.
Top 10 Reasons Why Domain Names Are Great Investments
1. Domain names tell people specifically where to find you on the Internet
2. A good domain name presents a more professional image and can support and even build your brand in the marketplace.
3. Domain names are unique – nobody else can own your domain name.
4. Annual cost is just $12 to renew your domain name.
5. Domain names can be easily shared with others via word of mouth.
6. Direct traffic to your domain name costs you nothing.
7. Search engines rank websites with relevant domain names higher.
8. Domain names like any business asset can add value to your business at time of sale.
9. Owning multiple domain names relating to your business can increase traffic and the number of qualified site visitors that you receive.
10. Owning multiple Domain names blocks competition from entering into your space and increases the value of your business to potential buyers.
How to Qualify a Domain Name
1. Is it easy to spell? I mean EASY! The masses can't spell.
2. Is it easy to remember?
3. Will it look good on a billboard or in a commercial?
4. Will it pass the radio and SIRI tesst?
5. Is it commercial or social?
6. Does it mean something just standing alone?
7. Can the domain go up in value by 100x? by 1000x 10,000x?
8. Is this a retail price or a wholesale price?
9. Are the other extensions taken? (get the .com)
10. Does it get ANY traffic or make ANY income consistently?
11. Is it a plural when it should be a singular? Or is it a singular when it should be plural?
12. Will there be mistypes? If you buy a .net without owning the .com, how much traffic will you lose?
13. If I decide I don't want the domain anymore is it good enough to be liquid?
14. Are there other related domains that would help or hinder?
15. Is this the best domain I can find for the money?
16. Can I use the money in a better way?
17. Does it add value to your overall portfolio?
18. Could you open a business around that domain name?
19. Is the traffic type in or is it coming from any other way?
20. Could you envision a large company using that domain in a national ad campaign?
Check out these domain names for sale.
Excellent article by Andrew Rosener of Media Options on the brand value of domain names to your business. Andrew makes several key points on why you should own the the matching dot com domain name and what it costs you when you don't.
This is a great read for all C-level executives looking to gain a 15% market share in their niche. Business is online and good domain names will never be any less than they are today. Position your company and your brand for success before your competition snaps up the key generic domains that can impact your sales.
Great domain names are powerful assets that appreciate while generating revenue through brand recognition, as an authority in your field and have so many other marketing advantages that justify the cost. Allocate your advertising budget in the domain name sector for exponential growth and appreciation.
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We are featuring the following domain names as a package or individually.
According to this article by Alan Dunn on Quartz, we are almost out of good domain names. I'd agree but, you can purchase domain names from companies and individuals just at a premium. This article uncovers a few domains that you think would have been purchased with by larger entities and the real take away is “The thing about domain names is that they have become a precious commodity in their own right,” says David Taylor, a partner at Hogan Lovells and domain-name panelist for the World Intellectual Property Organization.
Good domain names are assets and I wouldn't put much stock in other extensions, it always drives traffic to the dot com version of the name. Read the full article here.
I found 2 articles on Domaining.com that I thought I would pass along to share. I follow all of these blogs and they help me stay in tune with the pulse of the industry.
This is a TED talk about the Carvertise.com story. From the business owner's perspective and a savvy domain owner. Not going to spoil it, just enjoy the presentation.
The second article comes from Morgan Linton's blog about the frequency of 6 and 7 figure domain name sales. Large sales are more common than you think and often under reported.
After Memorial Day is usually a slower season, but not so this year. Sales are up, and heating up.
Check out the rest of domain names I have for sale here.
15 premium real estate domain names are for sale. Purchase or lease to own the whole package or individual domain name groups.
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Click here to inquire on these valuable domain names or Call (770) 714-7840. Transactions are conducted through Escrow.com for everyone's safety.