After Thanksgiving dinner many people get underway with their holiday shopping. The crowds have never been my thing, but for some it's fun way to burn off the big meal and catch some deals. The ongoing spread of COVID will have to restrict shopping and will be a lasting change to the way we shop continuing to be a gut punch to most retailers. Shopping malls do most of their business from November thru January. I talked to a few store owners that told me they do 90 percent of their business from mid November to Christmas Eve.
With limited shoppers, and shoppers with a decreased disposable income, I would expect a huge decline in retail businesses that can survive for too much longer. An article of interest that cites several great sources is in the Retail Reports Roundup from SGB Media.
Although it's a comprehensive article and has several great sources, an unmentioned trigger point for the economy to rebound is consumer confidence. After that Presidential debate, which was in no way presidential, it didn't help matters any. I'd like to think they were fighting for America, but I'm more inclined to believe they are fighting over the money they can put in their pockets.
Sure there are problems we are facing, but each one of those is an opportunity and winning isn't as important as how you win is. Never give up and never compromise your integrity.
There's not really a competition between Cyber Monday and Black Friday, but both are a measure of consumer habits and the deals abound for the four day period beginning 11/23/2018 thru 11/26/2018 this year.
For a full explanation of Black Friday and some news on deals go to BlackFriday.com. They offer a nice breakdown of spending between the two days on their survey page. Check it here.
Check with us if you're interested purchasing a domain name, we can always find away to make a deal that works for everyone. It's always a good time to give your online business a boost.
Black Friday retail sales are traditional in store purchases and Cyber Monday is the online sales that occur the following Monday. Industry analysts tally up these figures in an effort to create a mock competition between these two markets mechanisms, but the real take away is that online sales, on Cyber Monday and for the whole shopping season, is expected to increase an estimated 21 percent. With the overall retail business declining, as a business owner you should be actively enhancing your organization for capturing more customers via your online presence no matter what industry you are in. And, don't neglect tuning your site for tablet and mobile devices.
Read more of the findings from Adobe Digital Insights and Industry Insights Salesforce Commerce Cloud in this detailed article on DigitalCommerce360.com by April Berthene.
Looking for a premium analytics domain name? KeyInsight.com is available now.
There's a insightful article on The Wall Street Journal about the continued closings of retail stores. The Business Insider had an article earlier about the same topic. It's all the more reason to get your business online or tune it up and expand your marketplaces, no matter what type of products you sell.
The article focuses on retail outlets declining and how more people are finding the convenience of online shopping. What the article doesn't say is that the shopping habits of retail are being carried over into all business classes. B2B (business to business) decisions are being made the same manor. If your business isn't found or engaging enough, customers are going elsewhere at light speed. To further that statement, the experience they find while using your site, is exactly how they perceive working with your organization to be. It's your corporate image. It's your credibility and it tells how well run your organization is, be it corporate, a government agency or a charitable organization.
Not many people will ever see your place of work, but chances are they will visit your website at all hours of the day. Just ask your analytics guy. People follow up in the evening, weekends and at all hours of the day outside of normal business hours. It's how research is done. The more advanced will employ secondary research groups to dig deeper, but generally what they see in the search results or after trying a few URL's (domain names) is it.
Two key points for making more money. Get a great domain name for your business and keeping acquiring them while they are inexpensive. Some businesses own hundreds of thousands of names. Disney has about 20k names, some pharmaceutical companies own even more. The internet isn't going anywhere and isn't going to be replaced anytime in the next 30 years. Names you could have bought 10 years ago for a few thousand will never be available for sale again for less. Buy words in English and .com extensions. These will always be the best most memorable search friendly names that bring affluent customers to your door.
Build a scalable and dynamic website. Keep adding relevant content and you'll keep driving targeted traffic. If you sell widgets, you want to attract people buying widgets. Your website needs to the best you can present for your market and dynamic. Dynamic is fresh, evolving content and interactive. Interactivity is how you listen to your customer's needs. This is how to communicate, make it easy and make it fun, gamify it.
Read more on web development and building your user engagement here.
I have been looking at domain name predictions that were made in 2016 to measure how well the analysts are keeping up with actual market movements in 2017. Being now that we're enter into 3rd quarter, it's good time for a halftime report. Overall, the results are on track and moving in the right direction. It's a difficult area to measure as most sales figures are not reported and have NDA's attached to them, but corporate purchases are up and companies are strategically placing themselves for additional accessibility into mobile and online services as workforce's are more distributed along with trying to increase their customer base.
Take a look at these 3 sources and draw your own conclusions. Huge growth is anticipated going to 2024.
Strategyr's Domain Name Market Trends
Verisign's Domain Name Registrations in Q1
Hover's Domain Name Expert's Point of View
Top business-strategist Michael Wolf gave a presentation on the future of tech and media from 2016 to 2020 in the Wall Street Journal last October. I've been covering technology predictions in several articles and although there are some corrections in the stock market at the moment, there is nothing really holding the tech sector back. But, don't take my word for it, read Wolf's presentation on how consumer tech and media staged to grow by 535 Billion over the next 4 years.
You can view the presentation from the Business Insider here.
As we approach the 4th quarter of fiscal year 2015, and soon to be at the midway point of this decade, I started to look at the predictions and indicators for internet growth by year 2020. Sounds futurist the year 2020 and I think we are starting to enter into the steeper slope of the curve now. In 2010 the internet had 1.7 billion users, today it has a little over 3.1 billion and by 2020 it should be at 5 billion. Check out the stats by country here on InternetWorldStats.com.
Forecasting the future of the internet is that hard to predict just look at what we do and ask yourself are we going to be doing any less of it. Twenty-five great points are listed in this article on Marketing in 2020 by Jeff Beer of FastCompany.com. By looking at marketing we can see the direction society is taking by observing the force trying to get in-front of the mass. Some key points I took away were virtual reality is reality, brand transparency and through technology it's about to get really personal.
Don't forget to consider the growth of the machine usage with the Internet of Things IoT. Both machine and human usage almost double in the next 5 years!