I caught a preview of Apple's Watch and the idea is right but the design isn't there. It isn't there, yet. This watch will have an appeal to some, the techies, geeks and ifollowers will buy, but for it to have the mass appeal of other Apple products it's got to be sexier. It's too big any bulky. The overall design needs to go in a direction it has never been. Why force it into a wrist watch style? Could it be a cord or wrap like a band that glows when a message is received or like a bracelet from the Egyptian era only with symbols that light up and speech communication. How about something in a Native American style?
The market will really soar when this right, and those that purchase the current version will help pave the way. It still looks like something from the seventies that wasn't much fun then, a novelty that leaves you wondering. You can get a glimpse of the new Watch here. When they get it right, it'll be the next big thing.
The domain iWatch.com is owned by someone other than Apple in the Cayman's and wisely they have nothing about the Apple's Watch on their site that could lead to litigation. Entrepreneur has some ideas on why they aren't using the i-prefix. Could build a great voyeurism site.
Putin, Netanyahu and Obama are flying on a jet back from a UN meeting and their plane crashes. They all die on impact, and since their politicians, of course they all go straight to Hell. When they arrive the Devil greets them and allows them to make one phone call since their world leaders, but they're going to have to pay for their calls.
Netanyahu goes first and talks for about 3 minutes, and the Devil says "That'll be 3 million dollars". Netanyahu says "What can you do" and pays him. Putin makes a call that lasts a little longer, about 7 minutes and the Devil says "That'll be 9 million dollars". Putin says "What can you do" and pays him. Obama talks for over an hour, he's carrying on with Michelle laughing with no concern for the time. When he gets off the phone the Devil says, "You've been on the phone for an hour and thirty five minutes, that'll be 1 dollar and 27 cents". Netanyahu and Putin are both outraged. They ask the Devil, "What gives, why does he get a break?" The Devil answers, "When Obama was elected as the President of the United States the country went to Hell, so it's only a local call".
There's a revolution in technology going on and for as many businesses that get it, many intelligent organizations still just do not. I get a few offers, most of them low, on different domain names every month and one of the questions I was asked by a potential purchaser was, how do I arrive at a price?
It's a fair question and to put an answer to it, here's the rationale behind the numbers. First, like real estate domain names are virtual property, but with several valuable added dimensions. Domains are the way customers find your business, remember your location and spread the news about your products. It's your business address for all practical purposes. Ninety percent of the people you do business with will never visit your business at it's physical location, but they'll all check your website, which is by way of your domain name.
Names that have more traffic or are capable of generating more traffic with short memorable names are worth more and their market demand is more. Like having a shop on main street vs. opening up a business on a rural road. A good memorable name that suits your business or product lines brings customers and helps them find their way back to you. Most company names are picked without the customer in mind or without any marketing considerations, just a name that means something to the organization on a somewhat emotional level. You can spend millions branding a odd name or bring the brand to your door with a descriptive name. And with domain names, you can have several or hundreds of names to drive traffic to your business.
The method, internet media. Consider the pro's and cons of different advertising media. There's print, TV, radio and internet. Print, I throw it out. It's garbage that comes with my printed mail. I haven't bought a newspaper in over 10 years at least and the last time I think I looked at a magazine, I was either in a doctors office or on a plane. Forget print, it's over. The postal service is nostalgic and I'd be willing to bet 100 percent privatized within 10 years. TV, I watch movies for the most part or change the channel during the commercials. Watching the Atlanta Falcons beat the Aint's in the season opener, I saw a couple of ads, but couldn't tell you what they were today. I'm moving in the direction of subscription TV like Netflix and Hulu. I'm not alone. Radio, okay you get ads in front of me while driving more often then I care to say. Occasionally, I am too lazy to load a playlist from my phone or all the stations that I have programmed in are in sync with their commercial's timed together. Traffic reports get me to tune in, but the rest of the noise I could do without. I get about half of percent of anything useful from radio news. The tone and rate of speech only ramps up tension. I'm working on weaseling out listening to main stream radio all together. Half the time I enjoy just listening to silence.
The internet has main access to get in-front of my eyes. I am on the net at home, at work, even while visiting a store in the mall I might be checking prices of a competitor on my phone. I have discretionary income and I move quickly. Like a lot of your customers, I have much to manage and like in the real world, I have to be street smart online and as nimble as a forest creature to find the best deals. I validate a business I am going to use based on the domain they have, how their website looks, works and if they have a phone number on their contact page. Usually I like a second opinion, options or it's just the way to complete due diligence by checking a few other sites. How I find that second, third or fourth site through search or by their domain name directly is potentially a company I'll be working with. CEO's of those companies are the CEO's that are likely to make their 17 percent growth targets and are the ones that get their bonuses. They're the one that get it. I price domain names comparable to other media even when that media is less effective.
30 seconds on Atlanta TV during prime time will cost you 30k and your money is gone just that fast. Most industry magazine ads will cost you upwards of 1200 per month for a four color, 1/2 to full page ad and you don't even know if anyone is reading it. Your domain name is yours perpetually. The internet is even more revolutionary as the phone system was when it came into being some 120 years ago and as fast as technology grows, the internet is not going to be replaced anytime soon. With a great domain name you look like the authority in your industry. Most clients will never see your office, I can't stress enough how important your online presence is. Technology is the only industry that has had double digit growth since the 70's and looks to be booming for the rest of man's existence. The slope of the curve is about to go vertical.
The short, memorable, brand-able, desirable names, and what other similar domains have sold for, makes for the price range listed. We encourage you to make offers on our domains and other available names. The cost, effectiveness and value is continually rising.
A guide that every guy needs to carefully consider. Professionally produced by Tactical Response, James Yeager and Dana Mclendon nail the science of babeology with a matrix for selecting women.
There is even a simple chart for women.
Enjoy the video here.
By now you have probably gotten an email from every company that you have ever visited on their COVID policy. No need to rehash washing your hands and social distancing here. The point that I want to stress is that we are all in this together, locally and globally, and it's going to take all of us to beat this thing.
I work for the government in my day job, maintaining transmitters along the coast of South Carolina. The government is just people. Some very hard working people that perform jobs that in the private sector usually pays much more for the same work. But, boil it all down, and it's just people helping people.
In times of crisis's past, like the hurricanes we've had, we didn't get extra pay or bonuses, just a good feeling at the end of the day that we made a difference. Getting through this is going to be difficult, but not something we can't do.
There are always two options you have in any situation. One is to do nothing. With COVID doing nothing is actually a good thing. Stay at home and you're not part of the problem. The second option is to try harder. I have to credit my father with that one. He was part of what they now call the greatest generation, but the greatest generation is really yet to come. We are all products of these generations, we are the hybrids. Let's try a little harder and figure this out. Figure out what you can do to help.
Sure it's scary, we see exactly how fragile our world is. And, the big brains say it's going to get worse before it gets better, but we will get through it and come out stronger. Helping others is really the name of the game.
Check on your neighbors, have empathy and employ compassion. We are all going through a lot. I want to be able to reflect back at the End of the Plague party and know I had a hand in making the world a better place. I may not invent a miracle vaccine, but I help keep emergency communications online over here, inspire hope and I lend a helping hand. I am very grateful for the medical, fast food, grocery workers and everyone involved in all these chains that keeping us moving forward.
Do your part and work harder. Patience, courtesy and humor go along way, act like you've been somewhere. Maybe this will spark a spiritual revolution when we finally realize that we are all the same, and that we are all connected.
Advertising in 2018 and Beyond
With the Super Bowl Lll just around the corner, I am always interested in what 30 seconds of air time is selling for and what the best commercials will be. Last year companies spent up to 5 million to get in front of the 111 million viewers watching in the US, and then their money was gone. Advertising online has more than begun it's shift upward while other mediums, aside from radio, are sloping down. In an article on MediaPost.com The Winterberry Group states 2018 will be the year of digital media and spending will surpass all off lime marketing. In 2016 online spending surpassed television, now it's growing overall. That's because online advertising works and everyone is on all the time.
As a business owner you know you need to be online, but finding your customers in this digital ocean is the next challenge. SmartInsights.com just released a digital marketing mega-trends guide and they have several digital marketing tool kits. The article was scientific citing the effectiveness of Amazon's trial and errors as they grew. One point not expressed enough is to acquire a memorable and easy to pronounce, easy to pass along domain name. (Note: KeyInsight.com is for sale now. We are asking 185k for the domain today, it may seem like a lot, but in a few years it will be worth the cost of a 30 second spot during the Super Bowl.)
Don't delay building your brand, what you put off now, will later only be more difficult and increasingly competitive to navigate.
I took a walk on the beach at Sullivan's Island early this morning and I was just overwhelmed with a sense of gratitude. Nothing significant had happened or triggered the feeling I am still reeling from just an awareness and deep appreciation for all the people that have made a contribution for what I enjoy every day.
When I started out I was actually trying to shake off the pain I live with. In the past I've broken my neck, back and right leg. I've grown to accept that each morning, I roll the dice with what condition I'll be in when I wake up. Sometimes it's crippling, and I have to use a cane to get from the bed to the bathroom. Old injuries aren't getting any better with time. My neck seems to be affected the worst by spasms and sometimes pulls to the side. I fear someday I'll be confined to a wheelchair looking like Steven Hawking, only in my case without the mental horse power. Today wasn't that extreme, but still an effort to get going.
So I thought I'd take a little of my own advice and suck it up and walk it off. I managed to get up and about and drove out parking on an access roadway. I plugged in the headphones on my iPhone and launched a playlist and began to walk. Maybe the wind or the sea sparks an inspiration to push through the first 1/4 mile and the tempo from music in my ear helped establish a comfortable pace. The sound of the waves braking between songs is such a soothing pause. Before long I had walked all the way around to where I could view the City of Charleston across the harbor.
The wind was at my back and I ducked behind a sand dune to sit and watch the sun wake the city. I could help being thankful for all that I had in my life. The music sounded so great and clear. A high digital sampling rate accented every breath of the artist, every instrument in the song. I thought for a minute, thank you Steve Jobs you absolutely nailed this phone. And then I thought of all the people who had made a contribution, the designers, engineers and all the other unsung heroes that made a contribution in their lifetime to making the world a better place for everyone.
My mind raced to the soldiers that defended this port, the people that cleared the land, those that built the city I now call home, and everyone that made a contributing effort to allowing me to enjoy this moment and all the great people I have in my life. There's so many I could even list them or even begin to, the rush of all theses ideas and pieces of technology building upon each other was overwhelming. Hopefully each of us add a little something along the path of our lives to make it a little easier for the next guy. Walking back it occurred to me that in the end, that's all you can really hope to do. I don't know if the guy that invented the tennis ball realized how much joy he brought into a dog's life, but he nailed that too.