Spoiler Alert - If you haven't seen the final episode of MadMen, read no more. MadMen was weekly TV series that ran on AMC and just came to a brilliant concluding episode. I found the show intriguing on multiple levels. First as a period piece into the advertising industry roots of the 50's to 70's. The characters were well formed and wisely engineered into an almost historic account of advertising growth as it was woven into American culture. The final episode tied it together with a twist I didn't see coming until the classic Coke ad brought it home.
Don Draper's smile while chanting as the new dawn arose could have been that he finally found peace, or was it that he just got the idea for one of the best ad campaigns in history. The next scene was the 1971 "I'd like to buy the world a Coke" commercial. Brilliantly written, directed and executed. (standing ovation). Through the course of the series the ad firm grows into a multi-million dollar empire. What's ironic now is that there is a new dawn in advertising again. The ad firms and TV stations that got rich during the MadMen period a now seeing a seismic shift in the platform, welcome the internet. The dawn is over but the sun hasn't full risen. The day hasn't even begun to warm yet. It'll be interesting to see how history and culture remember this segment of our development, who'll be the next Don Draper's and just how technology will evolve.
Opportunities are everywhere. Internet growth and online advertising are set to explode. Where will your business be?
Here's a company I discovered while looking for some keyword analysis on my GeorgiaBeachHomes.com website, Wordstream.
Not only does Wordstream offer keyword advice and optimization, they have a suite of utilities to tune up your marketing campaigns. Wordstream is a Google and Facebook Premier Partner leading the industry in search optimization.
I like the design of their wesite too and they have a wealth of information for those of you just getting started with online advertising. Spend a little time reading though the Pay Per Click University and learn about bid management and conversion tracking.
Advertising in 2018 and Beyond
With the Super Bowl Lll just around the corner, I am always interested in what 30 seconds of air time is selling for and what the best commercials will be. Last year companies spent up to 5 million to get in front of the 111 million viewers watching in the US, and then their money was gone. Advertising online has more than begun it's shift upward while other mediums, aside from radio, are sloping down. In an article on MediaPost.com The Winterberry Group states 2018 will be the year of digital media and spending will surpass all off lime marketing. In 2016 online spending surpassed television, now it's growing overall. That's because online advertising works and everyone is on all the time.
As a business owner you know you need to be online, but finding your customers in this digital ocean is the next challenge. SmartInsights.com just released a digital marketing mega-trends guide and they have several digital marketing tool kits. The article was scientific citing the effectiveness of Amazon's trial and errors as they grew. One point not expressed enough is to acquire a memorable and easy to pronounce, easy to pass along domain name. (Note: KeyInsight.com is for sale now. We are asking 185k for the domain today, it may seem like a lot, but in a few years it will be worth the cost of a 30 second spot during the Super Bowl.)
Don't delay building your brand, what you put off now, will later only be more difficult and increasingly competitive to navigate.
From and article on WinningWP.com about getting the best domain name possible by Karol K, he provides 22 essentials tips to help those new to the industry. There's only one other tip I would add to this post, it's well worth it to buy a great domain name. Memorability and validity make your business standout. Not everyone can afford a million dollar domain, but there's a reason why they are worth those kind of numbers, specific site traffic and being the brand authority.
Remember you are building a brand when you build your website, and there's no point to building all your collateral advertising around a sub par domain name.
Busy Developing Domain Names
This will be my last post for awhile. About a year ago I formed BHKO LLC with a focus on vacation rentals and real estate sales. We have several niche websites launching over the next few months each with its own regional area of inclusion. What distinguishes BHKO from the competition is our custom URL's or custom names that allow homeowners to choose a name for their property and they can use that link to pass to potential renters or for sales prospects.
We only cost $148 per year with NO commissions! So for about $12 dollars per month (tax deductible) you can advertise your property. Use us solely or in conjunction with your existing property management company or link to their system. We have a full reservation system available and you can share your property with just a click. Refer 10 of your friends and your renewal is free!
Simply the best value in advertising your property!
You can sign up on GeorgiaBeachHomes.com now, FloridaBeachHomes.com coming soon.
Even with a busy schedule I try and keep an eye on movement in the tech industry. Where money is being placed shows the direction of the market and what the results of all these industry gurus research and decisions are being backed by speculation. Follow the money and you're following the end results of all these great minds. In an article on SIIA.net there's a comparative breakdown of the last three years worth of investments in different sectors of technology that leads in with some analysis on Q1 2018. Out of the gate, 2018 is up 124% compared to 2017 and the money is on tech enabled services up 207%. Marketing, analytics, database and information services have unprecedented increases.
With stronger consumer confidence the market outlook for technology related goods and services is very healthy, as a consequence advertising and marketing via tech soars along side. Seems obvious to those involved with technology that this isn't going anywhere but up. Take a read through the numbers, what they mean is a future more interwoven with tech than anyone can imagine.
The article is from Matt Kinsman, former vice president at Connectiv now at Accruent.com citing info from JEGI.com.
Excellent article by Andrew Rosener of Media Options on the brand value of domain names to your business. Andrew makes several key points on why you should own the the matching dot com domain name and what it costs you when you don't.
This is a great read for all C-level executives looking to gain a 15% market share in their niche. Business is online and good domain names will never be any less than they are today. Position your company and your brand for success before your competition snaps up the key generic domains that can impact your sales.
Great domain names are powerful assets that appreciate while generating revenue through brand recognition, as an authority in your field and have so many other marketing advantages that justify the cost. Allocate your advertising budget in the domain name sector for exponential growth and appreciation.
Check out these premium domains names for sale here. SouthernHomes.com FloridaBeachHomes.com DallasTech.com AtlantaConsulting.com LakeStyle.com LongLashes.com YourSiteBuilder.com DatabaseTools.com KeyInsight.com and many more.
Bill Backer was the original creator of the Coke hilltop ad and here's a link to a Wall Street Journal article that describes how he was actual inspired. http://www.nytimes.com/2015/05/19/business/media/coke-spot-mad-men-finale.html