Related Posts

• Dynamic Content is the Search Engine Target

  
  There's a lot of talk about traffic and SEO and I wanted to mention a few key points on building volume.  First, your sites needs to built correctly so search engines can read it.  That's a technical discussion for a later date, but needs to be in place for other methods to work.  Setup Google Analytics and a few others so you can triangulate and see what's actually working.  Without a measure your're driving blind.  If you don't have a blog, add one.  It will be the most read page on your site and you can feed it directly to social media.  The Post Viewed tag in the lower right corner of each article here is misleading, it's not how many times it's been viewed, it represents how many times the Read More tag has been clicked.  For the record, the main page of this Tech Notes blog gets viewed between 3k to 7k times on any given day.

  Dynamic content isn't just tailoring your site to your unique visitors, it's generating relevant and fresh new content for your site.  Having this dynamic content is what is going to improve your SEO score and the quality of traffic you receive.  There's no way to short cut this process.  Some of the most intelligent minds at Google are continually working the algorithm to weed out the junk and click bait.  If you write compelling articles and add epic content regularly, your numbers will begin to perk up.  If you work it, expect about a 25% increase in qualified traffic and that will be significant to any business that you're in.  Google has some great webmaster tools here.  Give the PageSpeed Insights test a try and see how your site scores.  Your site may need more work than you think.  Keep it fresh and keep it growing, make a bigger target.

• Marketing Genius or Grassroots Activism

  Is the "Birds Aren't Real" movement a growing conspiracy or is it an epic marketing strategy?

  You'll have to decide for yourself. The founder and lead activist Peter McIndoe has been written about in The New York Times, The Gaurdian, The Hill and on hundreds of other sites since the movement hit mainstream in 2017, but it's roots really began decades before.  I suspect more grass than roots.

  Did you know the word bird, B.I.R.D. means Bionic Information Recording Drone.  If not all birds are drones yet, they may soon be along with flying insects.  Keep a close watch on dragonflies and carpenter bees.

  The right to privacy is slipping away like a bird though the forest trees.  Don't be fooled by the government smoke show. Have you ever seen a baby pidgeon? No.  But, you do see birds sitting on power lines charging up their batteries everyday. Yes, and there's a lot more down this rabbit hole.

  Visit BirdsArentReal.com buy a t-shirt, create awareness and stand up against the surveillance state.

• Business Development - Advertising

  The key method of developing your business is advertising. Call it integrated marketing with all the other forms of getting your message out, but it still boils down to advertising, which is making it public and memorable.

  You may advertise in a trade magazine or on a billboard, but your website is the only form of advertising that's constantly available to your audience. Your domain name is the focal point for all of these marketing components, at the corner stone, and the foundation from where you build your brand upon.

  Get a dot com name. Other extensions may gain popularity in 20 years, but for the foreseeable future your marketing efforts will end up in the junk folder. Even in tech where .io and .ai have some traction with start ups, it translates into they're in beta, not ready for primetime. As a decision maker can you back your choice of doing business with an organization that's not really established?

  Read my last post about Branding for Authority and Affinity for more information. Here are some premium domain names that I have for sale.

• Digital Enlightenment - Domain Names are Assets

  If your business doesn't have a strong online presence, plan on going out of business.

  Companies often allocate substantial funds to marketing campaigns in order to promote their products or services. These campaigns encompass various expenses such as TV and radio commercials, print advertisements and social banners. The objective is to enhance brand visibility and reach a wider audience, which typically necessitates a significant investment. A 30-second TV spot during prime time can cost around $110,000, excluding the additional costs for production and management. It is crucial that the target demographic does not miss these advertisements by channel surfing. Print advertisements are also expensive, with production costs and yearly commitment terms averaging around $20,000. Consider how your customers will find you and most people are less frequently viewing these mediums, everyone is online and it is the first place anyone goes to find anything. Bottom line, traditional advertising is very expensive and no where near as effective as a domain name and won't be going forward.

  Any businesses that wants to survive and prosper must develop a comprehensive marketing strategy that centers around a domain name and a robust digital marketing presence. Recognize the value of domain names and the exposure they provide, opting to add different domain names for various product segments and growth. Domain names are marketing assets and they persist in value though mergers and acquisitions.

  Become digitally enlightened and gain significant advertising value, extended market reach, brand recognition and authority all with the power of a domain name. There's no excuse today for being as short sighted as this management team.

• Retail Sides & Online Thrives

  There's a insightful article on The Wall Street Journal about the continued closings of retail stores.   The Business Insider had an article earlier about the same topic.  It's all the more reason to get your business online or tune it up and expand your marketplaces, no matter what type of products you sell.
  
  The article focuses on retail outlets declining and how more people are finding the convenience of online shopping.  What the article doesn't say is that the shopping habits of retail are being carried over into all business classes.  B2B (business to business) decisions are being made the same manor.  If your business isn't found or engaging enough, customers are going elsewhere at light speed.   To further that statement, the experience they find while using your site, is exactly how they perceive working with your organization to be.  It's your corporate image.  It's your credibility and it tells how well run your organization is, be it corporate, a government agency or a charitable organization.
  
  Not many people will ever see your place of work, but chances are they will visit your website at all hours of the day.  Just ask your analytics guy.  People follow up in the evening, weekends and at all hours of the day outside of normal business hours.  It's how research is done.  The more advanced will employ secondary research groups to dig deeper, but generally what they see in the search results or after trying a few URL's (domain names) is it.
  
  Two key points for making more money.  Get a great domain name for your business and keeping acquiring them while they are inexpensive.  Some businesses own hundreds of thousands of names.  Disney has about 20k names, some pharmaceutical companies own even more.  The internet isn't going anywhere and isn't going to be replaced anytime in the next 30 years.  Names you could have bought 10 years ago for a few thousand will never be available for sale again for less.  Buy words in English and .com extensions.  These will always be the best most memorable search friendly names that bring affluent customers to your door.
  
  Build a scalable and dynamic website.  Keep adding relevant content and you'll keep driving targeted traffic.  If you sell widgets, you want to attract people buying widgets.  Your website needs to the best you can present for your market and dynamic.  Dynamic is fresh, evolving content and interactive.  Interactivity is how you listen to your customer's needs.  This is how to communicate, make it easy and make it fun, gamify it.
  
  Read more on web development and building your user engagement here.

• What's working with COVID? Online Businesses!

  Many online businesses have been thriving throughout the pandemic, some have had an unprecedented 2nd quarter.  How? The answer is simple, they have mastered the art of the UX (user experience).  Evaluate your sites whole UX and ask these 10 questions about your site from Medium.com.  I'd add credibility to that list and that begins with your domain name.  The article is from 2018 and is every bit as relevant then as it is today. 

  For the DNN platform there's an upgrade for the developer's UX too with Vanjaro.com from Mandeeps.com.  When you design all day, what you experience matters.  The new UX is comparable to Wix, SquareSpace, and Weebly.  Featuring a Drag & Drop Live Editor, Responsive Editing, Automatic Revision History, Workflow Management, and in context, user aware, centralized site administration and it's open source.  Vanjaro.com is compatible with custom DNN Modules, (including XMod Pro) and hundreds of existing solutions on the DNN Store.

  The experience is the journey.  Make it better and make more sales.