There's a lot of talk about traffic and SEO and I wanted to mention a few key points on building volume. First, your sites needs to built correctly so search engines can read it. That's a technical discussion for a later date, but needs to be in place for other methods to work. Setup Google Analytics and a few others so you can triangulate and see what's actually working. Without a measure your're driving blind. If you don't have a blog, add one. It will be the most read page on your site and you can feed it directly to social media. The Post Viewed tag in the lower right corner of each article here is misleading, it's not how many times it's been viewed, it represents how many times the Read More tag has been clicked. For the record, the main page of this Tech Notes blog gets viewed between 3k to 7k times on any given day.
Dynamic content isn't just tailoring your site to your unique visitors, it's generating relevant and fresh new content for your site. Having this dynamic content is what is going to improve your SEO score and the quality of traffic you receive. There's no way to short cut this process. Some of the most intelligent minds at Google are continually working the algorithm to weed out the junk and click bait. If you write compelling articles and add epic content regularly, your numbers will begin to perk up. If you work it, expect about a 25% increase in qualified traffic and that will be significant to any business that you're in. Google has some great webmaster tools here. Give the PageSpeed Insights test a try and see how your site scores. Your site may need more work than you think. Keep it fresh and keep it growing, make a bigger target.
Take a look at ixquick.com, a powerful search engine that helps you search the web with total privacy. Why let your search results be tracked and become the target of advertisers, government agencies and other malicious intruders. ixquick's results are accurate and handle the most complicated searches with most advanced capabilities.
These are some of ixquick's privacy-protecting features:
No IP address recorded
No record is made of your searches
No identifying or tracking cookies used
Default SSL encryption
Powerful, easy to use proxy available
Fourteen-year company track record, third-party certified
Customize your search results font size and get more results per page
ixquick.com is the most powerful and private search engine alternative available on the internet. I made the change not just for privacy, but for truer results faster. The results you get on the popular pre-loaded search sites are paid results. In other words, you're getting the results of whomever is paying for the keywords you searched for. I want what I'm searching for within a legitimate site's content. It's not a pure search with ixquick, but it's a big step closer. And, I shouldn't have to defend the privacy issues either. Too many times you hear arguments like, "If you are not doing anything wrong, you don't need to worry about privacy". Well, I'm not up to anything wrong, immoral or illegal, so keep your nose out of it, it's just none of your business.
Some great people gave their all for freedom, a doctrine of human rights and better way of life. At the very least stand up by making a change with your search engine. Happy Memorial Day!
Although this article is on the subject of content marketing it overlaps into all areas of digital marketing. I found this great article by Richard Darell while doing research for a strategic marketing plan for a new project. There's a detailed infographic included by ZenContent that helped me form the basis of my plan.
I was having a touch of writers block getting started on this marketing plan and can see when a business becomes too close to itself to be able to write effectively for their own products. Whether it is the lack of time or just the need for a fresh perspective, consider hiring professional content writers from ZenContent.
Promoting your website is essentially content marketing. Quality content gets a new customer to the door and engages the the ones that have already made purchases. Add a great domain name and building more engaging content provides the search engines with a bigger target to hit and will dynamically improve your SEO efforts.
Read more about content marketing at BitRebels.
There's a insightful article on The Wall Street Journal about the continued closings of retail stores. The Business Insider had an article earlier about the same topic. It's all the more reason to get your business online or tune it up and expand your marketplaces, no matter what type of products you sell.
The article focuses on retail outlets declining and how more people are finding the convenience of online shopping. What the article doesn't say is that the shopping habits of retail are being carried over into all business classes. B2B (business to business) decisions are being made the same manor. If your business isn't found or engaging enough, customers are going elsewhere at light speed. To further that statement, the experience they find while using your site, is exactly how they perceive working with your organization to be. It's your corporate image. It's your credibility and it tells how well run your organization is, be it corporate, a government agency or a charitable organization.
Not many people will ever see your place of work, but chances are they will visit your website at all hours of the day. Just ask your analytics guy. People follow up in the evening, weekends and at all hours of the day outside of normal business hours. It's how research is done. The more advanced will employ secondary research groups to dig deeper, but generally what they see in the search results or after trying a few URL's (domain names) is it.
Two key points for making more money. Get a great domain name for your business and keeping acquiring them while they are inexpensive. Some businesses own hundreds of thousands of names. Disney has about 20k names, some pharmaceutical companies own even more. The internet isn't going anywhere and isn't going to be replaced anytime in the next 30 years. Names you could have bought 10 years ago for a few thousand will never be available for sale again for less. Buy words in English and .com extensions. These will always be the best most memorable search friendly names that bring affluent customers to your door.
Build a scalable and dynamic website. Keep adding relevant content and you'll keep driving targeted traffic. If you sell widgets, you want to attract people buying widgets. Your website needs to the best you can present for your market and dynamic. Dynamic is fresh, evolving content and interactive. Interactivity is how you listen to your customer's needs. This is how to communicate, make it easy and make it fun, gamify it.
Read more on web development and building your user engagement here.
Net Neutrality Was Appealed This Week
What is Net Neutrality and what does it mean now that it has been appealed? These are good questions and from talking with people this topic generally goes over their heads or they don't know enough to have an interest. But, as much as we all depend on the internet and searching for data, keeping the net neutral is important and we should take it one step further with pure search algorithms, rather than paid search.
A neutral net is when you go a website and all content is delivered unrestricted by the internet service provider (ISP) and only throttled by the web-servers themselves. Removing or appealing that ability, some websites may not be delivered by different ISP's at all or equally. Searching by any of the top providers like Google are not a pure search function either. The results you receive are mostly, if not exclusively from paid for search words auctioned to advertisers. Having a great domain name is essential to reach through search engines with organic traffic.
There needs to be a campaign for the freedom of information and the ability to find it. I know that I like to find exactly what I am searching for and not get stuck with whichever advertiser would like to get in front of me. There are a couple of things in play that have yet to come to light.
The FCC has sold the lower end of the radio frequency spectrum to the big wireless providers in what is called the Repack pushing HDTV to UHF. They are paying for this migration which will occur over the next 5 years. This will allow ATSC v3.0 to roll out which will allow broadcast TV to hit your cell phone and other wireless devices. Just when you though TV was dead it will coming back with a vengeance. There's a lot of competition to get in front of your eyes. From the ads on the pump at the gas station to grabbing the eyes of your child on a classroom screen, these powerful groups know the value of programming. And not programming like writing code, programming as it refers to conditioning behavior.
About the image, just thought the owl feet were cool.
If you haven't already discovered TED.com it's a must read website and I would put it at the top of the rotation of the sites you frequent. TED is a nonpartisan nonprofit devoted to spreading ideas, usually in the form of short, powerful talks. TED began in 1984 as a conference where Technology, Entertainment and Design converged, and today covers almost all topics from science to business to global issues, and in more than 110 languages.
The foundation was established by publishing entrepreneur Chris Anderson and provides a platform for thinkers, visionaries and teachers, so that people around the globe can gain a better understanding of the biggest issues faced by the world creating a better future. TED's core goal is a belief that there is no greater force for changing the world than a powerful idea. Be a part of that mission or just learn from the world's best.
I was introduced to TED by a business partner years ago and have benefited from the talks and key insights contributed from many of the unique presenters. Sites like TED.com are what make the internet great (cat videos aside) TED is the one site where your post graduate education is nourished and you gain from the experience of many great minds. Without further adieu, check out TED.com.
If you're read tech news whether it is to keep up or researching new companies, Tech Crunch is a valuable resource. On TC each article about a company has in-depth information on the right side column. It links over to Crunch Base just click on the company title and you'll open up a whole chronological history of the founders, funding they may have received, investors, acquisitions and changes within the organization.
For the full info and additional research you should get the pro subscription that allows drilling down into companies, key players, websites, domain names and more. It has a nice java interface, looks like it was built with DHTMLX, but more than likely a custom cut. Well worth the subscript for professionals.