There's a lot of talk about traffic and SEO and I wanted to mention a few key points on building volume. First, your sites needs to built correctly so search engines can read it. That's a technical discussion for a later date, but needs to be in place for other methods to work. Setup Google Analytics and a few others so you can triangulate and see what's actually working. Without a measure your're driving blind. If you don't have a blog, add one. It will be the most read page on your site and you can feed it directly to social media. The Post Viewed tag in the lower right corner of each article here is misleading, it's not how many times it's been viewed, it represents how many times the Read More tag has been clicked. For the record, the main page of this Tech Notes blog gets viewed between 3k to 7k times on any given day.
Dynamic content isn't just tailoring your site to your unique visitors, it's generating relevant and fresh new content for your site. Having this dynamic content is what is going to improve your SEO score and the quality of traffic you receive. There's no way to short cut this process. Some of the most intelligent minds at Google are continually working the algorithm to weed out the junk and click bait. If you write compelling articles and add epic content regularly, your numbers will begin to perk up. If you work it, expect about a 25% increase in qualified traffic and that will be significant to any business that you're in. Google has some great webmaster tools here. Give the PageSpeed Insights test a try and see how your site scores. Your site may need more work than you think. Keep it fresh and keep it growing, make a bigger target.
Although this article is on the subject of content marketing it overlaps into all areas of digital marketing. I found this great article by Richard Darell while doing research for a strategic marketing plan for a new project. There's a detailed infographic included by ZenContent that helped me form the basis of my plan.
I was having a touch of writers block getting started on this marketing plan and can see when a business becomes too close to itself to be able to write effectively for their own products. Whether it is the lack of time or just the need for a fresh perspective, consider hiring professional content writers from ZenContent.
Promoting your website is essentially content marketing. Quality content gets a new customer to the door and engages the the ones that have already made purchases. Add a great domain name and building more engaging content provides the search engines with a bigger target to hit and will dynamically improve your SEO efforts.
Read more about content marketing at BitRebels.
There's a insightful article on The Wall Street Journal about the continued closings of retail stores. The Business Insider had an article earlier about the same topic. It's all the more reason to get your business online or tune it up and expand your marketplaces, no matter what type of products you sell.
The article focuses on retail outlets declining and how more people are finding the convenience of online shopping. What the article doesn't say is that the shopping habits of retail are being carried over into all business classes. B2B (business to business) decisions are being made the same manor. If your business isn't found or engaging enough, customers are going elsewhere at light speed. To further that statement, the experience they find while using your site, is exactly how they perceive working with your organization to be. It's your corporate image. It's your credibility and it tells how well run your organization is, be it corporate, a government agency or a charitable organization.
Not many people will ever see your place of work, but chances are they will visit your website at all hours of the day. Just ask your analytics guy. People follow up in the evening, weekends and at all hours of the day outside of normal business hours. It's how research is done. The more advanced will employ secondary research groups to dig deeper, but generally what they see in the search results or after trying a few URL's (domain names) is it.
Two key points for making more money. Get a great domain name for your business and keeping acquiring them while they are inexpensive. Some businesses own hundreds of thousands of names. Disney has about 20k names, some pharmaceutical companies own even more. The internet isn't going anywhere and isn't going to be replaced anytime in the next 30 years. Names you could have bought 10 years ago for a few thousand will never be available for sale again for less. Buy words in English and .com extensions. These will always be the best most memorable search friendly names that bring affluent customers to your door.
Build a scalable and dynamic website. Keep adding relevant content and you'll keep driving targeted traffic. If you sell widgets, you want to attract people buying widgets. Your website needs to the best you can present for your market and dynamic. Dynamic is fresh, evolving content and interactive. Interactivity is how you listen to your customer's needs. This is how to communicate, make it easy and make it fun, gamify it.
Read more on web development and building your user engagement here.
Many online businesses have been thriving throughout the pandemic, some have had an unprecedented 2nd quarter. How? The answer is simple, they have mastered the art of the UX (user experience). Evaluate your sites whole UX and ask these 10 questions about your site from Medium.com. I'd add credibility to that list and that begins with your domain name. The article is from 2018 and is every bit as relevant then as it is today.
For the DNN platform there's an upgrade for the developer's UX too with Vanjaro.com from Mandeeps.com. When you design all day, what you experience matters. The new UX is comparable to Wix, SquareSpace, and Weebly. Featuring a Drag & Drop Live Editor, Responsive Editing, Automatic Revision History, Workflow Management, and in context, user aware, centralized site administration and it's open source. Vanjaro.com is compatible with custom DNN Modules, (including XMod Pro) and hundreds of existing solutions on the DNN Store.
The experience is the journey. Make it better and make more sales.
If you haven't already discovered TED.com it's a must read website and I would put it at the top of the rotation of the sites you frequent. TED is a nonpartisan nonprofit devoted to spreading ideas, usually in the form of short, powerful talks. TED began in 1984 as a conference where Technology, Entertainment and Design converged, and today covers almost all topics from science to business to global issues, and in more than 110 languages.
The foundation was established by publishing entrepreneur Chris Anderson and provides a platform for thinkers, visionaries and teachers, so that people around the globe can gain a better understanding of the biggest issues faced by the world creating a better future. TED's core goal is a belief that there is no greater force for changing the world than a powerful idea. Be a part of that mission or just learn from the world's best.
I was introduced to TED by a business partner years ago and have benefited from the talks and key insights contributed from many of the unique presenters. Sites like TED.com are what make the internet great (cat videos aside) TED is the one site where your post graduate education is nourished and you gain from the experience of many great minds. Without further adieu, check out TED.com.
If you're read tech news whether it is to keep up or researching new companies, Tech Crunch is a valuable resource. On TC each article about a company has in-depth information on the right side column. It links over to Crunch Base just click on the company title and you'll open up a whole chronological history of the founders, funding they may have received, investors, acquisitions and changes within the organization.
For the full info and additional research you should get the pro subscription that allows drilling down into companies, key players, websites, domain names and more. It has a nice java interface, looks like it was built with DHTMLX, but more than likely a custom cut. Well worth the subscript for professionals.
There are a lot of developers out there that are looking for a language and trusted technology that they can build a career with, and whether you're new to web development or out to create your own Amazon site, you can't go wrong with DNNSoftware's CMS, formerly know as DotNetNuke, and DNN Dev's life saving power tool XMod Pro.
With just these two elements, one can build a digital empire.
Don't take my word for it, go search their sites out and take a look at the client list that builds with both of these components. It's more than impressive, and a lot of these sites are built by a single developer or just a small team. And, even more impressive are the people who started it all, built these platforms and the community they've fostered.
I've been developing with DNN for 8 years and I'm still grateful to Shawn Walker of DNN Software and Kelly and Malinda Ford at DNN Dev. I honestly can't say enough good things about either of them or the products that they've built.