Related Posts

• Content Marketing is Website Marketing

  

  Although this article is on the subject of content marketing it overlaps into all areas of digital marketing. I found this great article by Richard Darell while doing research for a strategic marketing plan for a new project. There's a detailed infographic included by ZenContent that helped me form the basis of my plan.
  
  I was having a touch of writers block getting started on this marketing plan and can see when a business becomes too close to itself to be able to write effectively for their own products. Whether it is the lack of time or just the need for a fresh perspective, consider hiring professional content writers from ZenContent.
  
  Promoting your website is essentially content marketing. Quality content gets a new customer to the door and engages the the ones that have already made purchases. Add a great domain name and building more engaging content provides the search engines with a bigger target to hit and will dynamically improve your SEO efforts.

  Read more about content marketing at BitRebels.

• Marketing Genius or Grassroots Activism

  Is the "Birds Aren't Real" movement a growing conspiracy or is it an epic marketing strategy?

  You'll have to decide for yourself. The founder and lead activist Peter McIndoe has been written about in The New York Times, The Gaurdian, The Hill and on hundreds of other sites since the movement hit mainstream in 2017, but it's roots really began decades before.  I suspect more grass than roots.

  Did you know the word bird, B.I.R.D. means Bionic Information Recording Drone.  If not all birds are drones yet, they may soon be along with flying insects.  Keep a close watch on dragonflies and carpenter bees.

  The right to privacy is slipping away like a bird though the forest trees.  Don't be fooled by the government smoke show. Have you ever seen a baby pidgeon? No.  But, you do see birds sitting on power lines charging up their batteries everyday. Yes, and there's a lot more down this rabbit hole.

  Visit BirdsArentReal.com buy a t-shirt, create awareness and stand up against the surveillance state.

• Digital Enlightenment - Domain Names are Assets

  If your business doesn't have a strong online presence, plan on going out of business.

  Companies often allocate substantial funds to marketing campaigns in order to promote their products or services. These campaigns encompass various expenses such as TV and radio commercials, print advertisements and social banners. The objective is to enhance brand visibility and reach a wider audience, which typically necessitates a significant investment. A 30-second TV spot during prime time can cost around $110,000, excluding the additional costs for production and management. It is crucial that the target demographic does not miss these advertisements by channel surfing. Print advertisements are also expensive, with production costs and yearly commitment terms averaging around $20,000. Consider how your customers will find you and most people are less frequently viewing these mediums, everyone is online and it is the first place anyone goes to find anything. Bottom line, traditional advertising is very expensive and no where near as effective as a domain name and won't be going forward.

  Any businesses that wants to survive and prosper must develop a comprehensive marketing strategy that centers around a domain name and a robust digital marketing presence. Recognize the value of domain names and the exposure they provide, opting to add different domain names for various product segments and growth. Domain names are marketing assets and they persist in value though mergers and acquisitions.

  Become digitally enlightened and gain significant advertising value, extended market reach, brand recognition and authority all with the power of a domain name. There's no excuse today for being as short sighted as this management team.

• Business Development - Advertising

  The key method of developing your business is advertising. Call it integrated marketing with all the other forms of getting your message out, but it still boils down to advertising, which is making it public and memorable.

  You may advertise in a trade magazine or on a billboard, but your website is the only form of advertising that's constantly available to your audience. Your domain name is the focal point for all of these marketing components, at the corner stone, and the foundation from where you build your brand upon.

  Get a dot com name. Other extensions may gain popularity in 20 years, but for the foreseeable future your marketing efforts will end up in the junk folder. Even in tech where .io and .ai have some traction with start ups, it translates into they're in beta, not ready for primetime. As a decision maker can you back your choice of doing business with an organization that's not really established?

  Read my last post about Branding for Authority and Affinity for more information. Here are some premium domain names that I have for sale.

• Growth by Year 2020

  As we approach the 4th quarter of fiscal year 2015, and soon to be at the midway point of this decade, I started to look at the predictions and indicators for internet growth by year 2020. Sounds futurist the year 2020 and I think we are starting to enter into the steeper slope of the curve now. In 2010 the internet had 1.7 billion users, today it has a little over 3.1 billion and by 2020 it should be at 5 billion. Check out the stats by country here on InternetWorldStats.com.

  Forecasting the future of the internet is that hard to predict just look at what we do and ask yourself are we going to be doing any less of it. Twenty-five great points are listed in this article on Marketing in 2020 by Jeff Beer of FastCompany.com. By looking at marketing we can see the direction society is taking by observing the force trying to get in-front of the mass. Some key points I took away were virtual reality is reality, brand transparency and through technology it's about to get really personal.

  Don't forget to consider the growth of the machine usage with the Internet of Things IoT. Both machine and human usage almost double in the next 5 years!

• 2018 The Year of Digital Media

  Advertising in 2018 and Beyond
  
  With the Super Bowl Lll just around the corner, I am always interested in what 30 seconds of air time is selling for and what the best commercials will be. Last year companies spent up to 5 million to get in front of the 111 million viewers watching in the US, and then their money was gone. Advertising online has more than begun it's shift upward while other mediums, aside from radio, are sloping down. In an article on MediaPost.com The Winterberry Group states 2018 will be the year of digital media and spending will surpass all off lime marketing. In 2016 online spending surpassed television, now it's growing overall. That's because online advertising works and everyone is on all the time.
  
  As a business owner you know you need to be online, but finding your customers in this digital ocean is the next challenge. SmartInsights.com just released a digital marketing mega-trends guide and they have several digital marketing tool kits. The article was scientific citing the effectiveness of Amazon's trial and errors as they grew. One point not expressed enough is to acquire a memorable and easy to pronounce, easy to pass along domain name. (Note: KeyInsight.com is for sale now.
  
  Don't delay building your brand, what you put off now, will later only be more difficult and increasingly competitive to navigate. 

  Go Eagles!

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