Related Posts

• Content Marketing is Website Marketing

  

  Although this article is on the subject of content marketing it overlaps into all areas of digital marketing. I found this great article by Richard Darell while doing research for a strategic marketing plan for a new project. There's a detailed infographic included by ZenContent that helped me form the basis of my plan.
  
  I was having a touch of writers block getting started on this marketing plan and can see when a business becomes too close to itself to be able to write effectively for their own products. Whether it is the lack of time or just the need for a fresh perspective, consider hiring professional content writers from ZenContent.
  
  Promoting your website is essentially content marketing. Quality content gets a new customer to the door and engages the the ones that have already made purchases. Add a great domain name and building more engaging content provides the search engines with a bigger target to hit and will dynamically improve your SEO efforts.

  Read more about content marketing at BitRebels.

• Marketing Genius or Grassroots Activism

  Is the "Birds Aren't Real" movement a growing conspiracy or is it an epic marketing strategy?

  You'll have to decide for yourself. The founder and lead activist Peter McIndoe has been written about in The New York Times, The Gaurdian, The Hill and on hundreds of other sites since the movement hit mainstream in 2017, but it's roots really began decades before.  I suspect more grass than roots.

  Did you know the word bird, B.I.R.D. means Bionic Information Recording Drone.  If not all birds are drones yet, they may soon be along with flying insects.  Keep a close watch on dragonflies and carpenter bees.

  The right to privacy is slipping away like a bird though the forest trees.  Don't be fooled by the government smoke show. Have you ever seen a baby pidgeon? No.  But, you do see birds sitting on power lines charging up their batteries everyday. Yes, and there's a lot more down this rabbit hole.

  Visit BirdsArentReal.com buy a t-shirt, create awareness and stand up against the surveillance state.

• Business Development - Advertising

  The key method of developing your business is advertising. Call it integrated marketing with all the other forms of getting your message out, but it still boils down to advertising, which is making it public and memorable.

  You may advertise in a trade magazine or on a billboard, but your website is the only form of advertising that's constantly available to your audience. Your domain name is the focal point for all of these marketing components, at the corner stone, and the foundation from where you build your brand upon.

  Get a dot com name. Other extensions may gain popularity in 20 years, but for the foreseeable future your marketing efforts will end up in the junk folder. Even in tech where .io and .ai have some traction with start ups, it translates into they're in beta, not ready for primetime. As a decision maker can you back your choice of doing business with an organization that's not really established?

  Read my last post about Branding for Authority and Affinity for more information. Here are some premium domain names that I have for sale.

• Growth by Year 2020

  As we approach the 4th quarter of fiscal year 2015, and soon to be at the midway point of this decade, I started to look at the predictions and indicators for internet growth by year 2020. Sounds futurist the year 2020 and I think we are starting to enter into the steeper slope of the curve now. In 2010 the internet had 1.7 billion users, today it has a little over 3.1 billion and by 2020 it should be at 5 billion. Check out the stats by country here on InternetWorldStats.com.

  Forecasting the future of the internet is that hard to predict just look at what we do and ask yourself are we going to be doing any less of it. Twenty-five great points are listed in this article on Marketing in 2020 by Jeff Beer of FastCompany.com. By looking at marketing we can see the direction society is taking by observing the force trying to get in-front of the mass. Some key points I took away were virtual reality is reality, brand transparency and through technology it's about to get really personal.

  Don't forget to consider the growth of the machine usage with the Internet of Things IoT. Both machine and human usage almost double in the next 5 years!

• 2018 The Year of Digital Media

  Advertising in 2018 and Beyond
  
  With the Super Bowl Lll just around the corner, I am always interested in what 30 seconds of air time is selling for and what the best commercials will be. Last year companies spent up to 5 million to get in front of the 111 million viewers watching in the US, and then their money was gone. Advertising online has more than begun it's shift upward while other mediums, aside from radio, are sloping down. In an article on MediaPost.com The Winterberry Group states 2018 will be the year of digital media and spending will surpass all off lime marketing. In 2016 online spending surpassed television, now it's growing overall. That's because online advertising works and everyone is on all the time.
  
  As a business owner you know you need to be online, but finding your customers in this digital ocean is the next challenge. SmartInsights.com just released a digital marketing mega-trends guide and they have several digital marketing tool kits. The article was scientific citing the effectiveness of Amazon's trial and errors as they grew. One point not expressed enough is to acquire a memorable and easy to pronounce, easy to pass along domain name. (Note: KeyInsight.com is for sale now.
  
  Don't delay building your brand, what you put off now, will later only be more difficult and increasingly competitive to navigate. 

  Go Eagles!

• Domain Name Forecast 2017 Halftime Report

  I have been looking at domain name predictions that were made in 2016 to measure how well the analysts are keeping up with actual market movements in 2017. Being now that we're enter into 3rd quarter, it's good time for a halftime report. Overall, the results are on track and moving in the right direction. It's a difficult area to measure as most sales figures are not reported and have NDA's attached to them, but corporate purchases are up and companies are strategically placing themselves for additional accessibility into mobile and online services as workforce's are more distributed along with trying to increase their customer base.

  Take a look at these 3 sources and draw your own conclusions. Huge growth is anticipated going to 2024.
  
     Strategyr's Domain Name Market Trends
     Verisign's Domain Name Registrations in Q1
     Hover's Domain Name Expert's Point of View