This strikes me as really poor judgment on the behalf of whomever approved this ad to represent Keebler's cookies.

I didn't catch it at first then, sounding it out.  Hey, that ain't right.  If your can't read it, the caption reads "A little Elfin magic goes a long way".

It's an obvious play on the F-word to anyone older than 10.  Can you just picture some little girl stamping her feet and saying, "Mom, give me another 'Elfin' cookie".

Let us handle your ad campaign, we can do a Elfin better job.  Or, is that the buzz they really wanted to create?

Go give them H E double hockey sticks at Keebler.com.