There's a lot to branding your business in sync with your domain name and I'm just going to discuss a few key points that begin with the letter A.
Authority and Affinity
Being a brand authority now of days is having a powerful domain name. Powerful domain names are valuable because they are memorable and reflect your business as a leader in your industry. Like it or not we live in the age of information overload, and that's a good thing. As a kid I would ride my bike back and forth to the library trying to juggle a stack of books, knowledge and products from all over the world are now at anyone's finger tips from just about anywhere. How does a customer find, return to, or recommend your business in a sea of 1.7 billion websites all competing for the first page of Google? This is why your domain name matters.
Affinity is this sense is the natural path to your business, the path of the least resistance. If a customer has to remember your domain name or apply a silly extension, not only are they going to have a hard time getting back to you, it's even more difficult for them to refer your company to their contacts. Word of mouth is still a powerful tool in growing your business.
Here's a few great articles on the subject of branding and why your domain name matters: Spend Less on SEO, More on a Memorable Brand by Jamie Zoch and The True Cost of Your Domain Name by Chris Zuiker.
One point I would add to both of these articles is that not acquiring your matching domain name is leaving the door open for your competition to purchase it. Some companies have spent millions just to keep their competition from having them. Trademarks are different though, but generic words in a domain name are not eligible for a trademark. I only invest in these generic terms, or category killers, where I feel I can sell or develop a business from. I have been buying domains since 1997 and I kick myself every day for not purchasing more of them back then. Don't let anyone steal your thunder.
These are a few that I have for sale:
See more domain names for sale here
Want to keep keep up with all that is happening in the domain space? Domaining.com
2020 is off to a quick start and for those that are not active in the industry daily, it can be more than difficult to keep up with all that's going on. NamesCon is taking place in Austin, TX now, Rev.com just sold for 400k, Add.com sold for 800k this week, keep up with the status of the .Org Registry sale and get insight from the movers and shakers.
Domaining.com for the important news and domain industry headlines.
This article is by Kasssey Lee on TLfDInvestors.com originally from GrandSeeds.com
Your domain is the address of your store in the digital world. If consumers remember what you sell and where to buy it, that’s powerful marketing. Your brand helps them remember what you sell, and your domain helps them remember where to buy it. Therefore, you want your domain to be easily remembered. The easiest way to remember your domain is to make it match your brand.
It's never too late to get the matching domain name, it just gets more expensive.
From and article on WinningWP.com about getting the best domain name possible by Karol K, he provides 22 essentials tips to help those new to the industry. There's only one other tip I would add to this post, it's well worth it to buy a great domain name. Memorability and validity make your business standout. Not everyone can afford a million dollar domain, but there's a reason why they are worth those kind of numbers, specific site traffic and being the brand authority.
Remember you are building a brand when you build your website, and there's no point to building all your collateral advertising around a sub par domain name.
I found 2 articles on Domaining.com that I thought I would pass along to share. I follow all of these blogs and they help me stay in tune with the pulse of the industry.
This is a TED talk about the Carvertise.com story. From the business owner's perspective and a savvy domain owner. Not going to spoil it, just enjoy the presentation.
The second article comes from Morgan Linton's blog about the frequency of 6 and 7 figure domain name sales. Large sales are more common than you think and often under reported.
After Memorial Day is usually a slower season, but not so this year. Sales are up, and heating up.
Check out the rest of domain names I have for sale here.
Busy Developing Domain Names
This will be my last post for awhile. About a year ago I formed BHKO LLC with a focus on vacation rentals and real estate sales. We have several niche websites launching over the next few months each with its own regional area of inclusion. What distinguishes BHKO from the competition is our custom URL's or custom names that allow homeowners to choose a name for their property and they can use that link to pass to potential renters or for sales prospects.
We only cost $148 per year with NO commissions! So for about $12 dollars per month (tax deductible) you can advertise your property. Use us solely or in conjunction with your existing property management company or link to their system. We have a full reservation system available and you can share your property with just a click. Refer 10 of your friends and your renewal is free!
Simply the best value in advertising your property!
You can sign up on GeorgiaBeachHomes.com now, FloridaBeachHomes.com coming soon.
Year End Domain Name Sale!
Make an offer on any listed domain name or place a deposit with Escrow.com to secure any domain name now. Some companies have year budgets for year's end while other's draw from next year's allocation. Flexible purchase arrangements can be made on any domain name, but act now to secure the name before someone else does.
Design your own payment plan so you can secure the domain name you want now.
Use the Contact page or call (770)714-7840 to discuss the possibilities and how a great domain name can grow your business.
See all Domain Names For Sale here.
Grow your company with premium technology domains. Technology is the fasting growing sector and a definitive part of your future growth. Whether your in the technology sector or realize it's where your organization needs a greater footprint, technology won't be a smaller part of anyone's future. Domain names as marketing channels surpass any other media and yield direct sales and instant analytics. Domain names are digital assets.
We are featuring the following domain names as a package or individually.
Why domain names are even more valuable today. This is a copy of an article that was on the FragerFactor.com in 2006. I've cleaned it and condensed it, still strong and valid points made.
Top 10 Reasons Why Domain Names Are Great Investments
1. Domain names tell people specifically where to find you on the Internet
2. A good domain name presents a more professional image and can support and even build your brand in the marketplace.
3. Domain names are unique – nobody else can own your domain name.
4. Annual cost is just $12 to renew your domain name.
5. Domain names can be easily shared with others via word of mouth.
6. Direct traffic to your domain name costs you nothing.
7. Search engines rank websites with relevant domain names higher.
8. Domain names like any business asset can add value to your business at time of sale.
9. Owning multiple domain names relating to your business can increase traffic and the number of qualified site visitors that you receive.
10. Owning multiple Domain names blocks competition from entering into your space and increases the value of your business to potential buyers.
How to Qualify a Domain Name
1. Is it easy to spell? I mean EASY! The masses can't spell.
2. Is it easy to remember?
3. Will it look good on a billboard or in a commercial?
4. Will it pass the radio and SIRI tesst?
5. Is it commercial or social?
6. Does it mean something just standing alone?
7. Can the domain go up in value by 100x? by 1000x 10,000x?
8. Is this a retail price or a wholesale price?
9. Are the other extensions taken? (get the .com)
10. Does it get ANY traffic or make ANY income consistently?
11. Is it a plural when it should be a singular? Or is it a singular when it should be plural?
12. Will there be mistypes? If you buy a .net without owning the .com, how much traffic will you lose?
13. If I decide I don't want the domain anymore is it good enough to be liquid?
14. Are there other related domains that would help or hinder?
15. Is this the best domain I can find for the money?
16. Can I use the money in a better way?
17. Does it add value to your overall portfolio?
18. Could you open a business around that domain name?
19. Is the traffic type in or is it coming from any other way?
20. Could you envision a large company using that domain in a national ad campaign?
Check out these domain names for sale.