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Uncommon news and information with a technical twist and some topics that are a bit out there. Enjoy...


Domain Name Values Are Rising

Domain Name values are rising Domain name values are rising for several key reasons:

First, they provide unprecedented advertising abilities and can reach out to new clients and interact with them 24X7 where no other media can't even compete.

Secondly, absolute creditability.  People judge your domain name, your url, your address, this is how they find you and get to know you.  How well your site looks and works is also a factor, I hope that is obvious.  Don't lose the fish at the dock.  But, if your domain name is off center, or has extra words, hyphens, number, all these make it weaker and harder to business with your organization.  Look at how you view and surf, how fast are you gone and less likely to put a credit card up when these two key points are off?  77 percent are gone in less than half a second.

Domain names are like real estate, they're virtual real estate, but the difference is domain names rarely and infrequently come back on the market.  Once sold, they are gone.  If they do come up for sale, it's usually in the aftermath of a merger and for 100X what it last sold for.  Like real estate, inventory is low and depleting.  The pool of good names is drying up at an accelerating rate.

Get the .com extension or you'll be giving business to it.  Maybe a .org depending on what your business is, and a .us maybe a good thing 10 years from now, but get the best .com names while you can.  For the all the reasons above, and most prominently, domain names are the most powerful advertising mechanism in place for the next 20 years.

Prices are going up, and so are mine.  Open to offers, take a look here.


Business Development - Advertising

Integrated Marketing - Business Development - Advertising The key method of developing your business is advertising. Call it integrated marketing with all the other forms of getting your message out, but it still boils down to advertising, which is making it public and memorable.

You may advertise in a trade magazine or on a billboard, but your website is the only form of advertising that's constantly available to your audience. Your domain name is the focal point for all of these marketing components, at the corner stone, and the foundation from where you build your brand upon.

Get a dot com name. Other extensions may gain popularity in 20 years, but for the foreseeable future your marketing efforts will end up in the junk folder. Even in tech where .io and .ai have some traction with start ups, it translates into they're in beta, not ready for primetime. As a decision maker can you back your choice of doing business with an organization that's not really established?

Read my last post about Branding for Authority and Affinity for more information. Here are some premium domain names that I have for sale.


Domain Names Matter - Branding for Affinity

The importance of domain name branding There's a lot to branding your business in sync with your domain name and I'm just going to discuss a few key points that begin with the letter A.

Authority and Affinity

Being a brand authority now of days is having a powerful domain name.  Powerful domain names are valuable because they are memorable and reflect your business as a leader in your industry.  Like it or not we live in the age of information overload, and that's a good thing.  As a kid I would ride my bike back and forth to the library trying to juggle a stack of books, knowledge and products from all over the world are now at anyone's finger tips from just about anywhere.  How does a customer find, return to, or recommend your business in a sea of 1.7 billion websites all competing for the first page of Google?  This is why your domain name matters.

Affinity is the sense of the natural path to your business, a relationship to or the path of the least resistance.  If a customer has to remember your domain name or apply a silly extension, not only are they going to have a hard time getting back to you, it's even more difficult for them to refer your company to their contacts.  Word of mouth is still a powerful tool in growing your business.

Here's a few great articles on the subject of branding and why your domain name matters: Spend Less on SEO, More on a Memorable Brand by Jamie Zoch and The True Cost of Your Domain Name by Chris Zuiker.

One point I would add to both of these articles is that not acquiring your matching domain name is leaving the door open for your competition to purchase it.  Some companies have spent millions just to keep their competition from having them.


Domain Name News

DomainingWant to keep keep up with all that is happening in the domain space?  Domaining.com

 

2020 is off to a quick start and for those that are not active in the industry daily, it can be more than difficult to keep up with all that's going on.  NamesCon is taking place in Austin, TX now, Rev.com just sold for 400k, Add.com sold for 800k this week, keep up with the status of the .Org Registry sale and get insight from the movers and shakers.

Domaining.com for the important news and domain industry headlines.


Does your domain matching your brand?

TLD InvestorsThis article is by Kasssey Lee on TLfDInvestors.com originally from GrandSeeds.com

 

Your domain is the address of your store in the digital world. If consumers remember what you sell and where to buy it, that’s powerful marketing. Your brand helps them remember what you sell, and your domain helps them remember where to buy it. Therefore, you want your domain to be easily remembered. The easiest way to remember your domain is to make it match your brand.

It's never too late to get the matching domain name, it just gets more expensive.


Tips For Getting The Best Domain Name

Get the best domain name From and article on WinningWP.com about getting the best domain name possible by Karol K, he provides 22 essentials tips to help those new to the industry.  There's only one other tip I would add to this post, it's well worth it to buy a great domain name.  Memorability and validity make your business standout.  Not everyone can afford a million dollar domain, but there's a reason why they are worth those kind of numbers, specifically site traffic and being the brand authority.

Remember you are building a brand when you build your website, and there's no point to building all your collateral advertising around a sub par domain name.


Investing in Domain Names

DomainingI found 2 articles on Domaining.com that I thought I would pass along to share.  I follow all of these blogs and they help me stay in tune with the pulse of the industry.   

Domain Investing
This is a TED talk about the Carvertise.com story.   From the business owner's perspective and a savvy domain owner.  Not going to spoil it, just enjoy the presentation.

Domain Sales

The second article comes from Morgan Linton's blog about the frequency of 6 and 7 figure domain name sales.  Large sales are more common than you think and often under reported.


After Memorial Day is usually a slower season, but not so this year.  Sales are up, and heating up.
Check out the rest of domain names I have for sale here.


Great Domain Names Are Assets


Grow your company with premium technology domains. Technology is the fasting growing sector and a definitive part of your future growth. Whether your in the technology sector or realize it's where your organization needs a greater footprint, technology won't be a smaller part of anyone's future. Domain names as marketing channels surpass any other media and yield direct sales and instant analytics. Domain names are digital assets.

We are featuring the following domain names as a package or individually.




Technology Domains
ApacheServers.com
AtlantaConsulting.com Make an offer on
the whole package of
great tech domains.

DatabaseTools.com
KeyInsight.com
TechnologyGroup.com
Phiad.com
RhinoServer(s).com
SnapPoint.com
Viads.com

Domain Names Why & How

Domain Name Valuations
Why domain names are even more valuable today.  This is a copy of an article that was on the FragerFactor.com in 2006.   I've cleaned it and condensed it, still strong and valid points made.

Top 10 Reasons Why Domain Names Are Great Investments
1. Domain names tell people specifically where to find you on the Internet
2. A good domain name presents a more professional image and can support and even build your brand in the marketplace.
3. Domain names are unique – nobody else can own your domain name.
4. Annual cost is just $12 to renew your domain name.
5. Domain names can be easily shared with others via word of mouth.
6. Direct traffic to your domain name costs you nothing.
7. Search engines rank websites with relevant domain names higher.
8. Domain names like any business asset can add value to your business at time of sale.
9. Owning multiple domain names relating to your business can increase traffic and the number of qualified site visitors that you receive.
10. Owning multiple Domain names blocks competition from entering into your space and increases the value of your business to potential buyers.

How to Qualify a Domain Name

1. Is it easy to spell? I mean EASY! The masses can't spell.
2. Is it easy to remember?
3. Will it look good on a billboard or in a commercial?
4. Will it pass the radio and SIRI tesst?
5. Is it commercial or social?
6. Does it mean something just standing alone?
7. Can the domain go up in value by 100x? by 1000x 10,000x?
8. Is this a retail price or a wholesale price?
9. Are the other extensions taken? (get the .com)
10. Does it get ANY traffic or make ANY income consistently?
11. Is it a plural when it should be a singular? Or is it a singular when it should be plural?
12. Will there be mistypes? If you buy a .net without owning the .com, how much traffic will you lose?
13. If I decide I don't want the domain anymore is it good enough to be liquid?
14. Are there other related domains that would help or hinder?
15. Is this the best domain I can find for the money?
16. Can I use the money in a better way?
17. Does it add value to your overall portfolio?
18. Could you open a business around that domain name?
19. Is the traffic type in or is it coming from any other way?
20. Could you envision a large company using that domain in a national ad campaign?

Check out these  domain names for sale.


Dark Analytics - Mining Data From All Sources

Analytics Domain NamesWhile searching for tech trends and investments opportunities I discovered an article from Deloitte Insights about the technology growth in unstructured data. Unstructured data is essentially chaos, but if you're able to show relations between data elements, it's no longer unstructured and helps build a better picture of what's occurring. Commodities make a good example. Analyzing wheat yields without rain fall or soil erosion factored in, leaves a lot of questions when interpreting results. By adding more variables to the equation, the results are calculated with greater accuracy. Tapping into this vast amount of information that is becoming available from everywhere on the web, dark and deep web included, (data that is not currently included or information sitting idly), analytics experts can gain much greater insight into customer behavior and market movement.

The explosive growth of IoT (Internet of Things) is expected to surpass 44 Zettabytes in 2020. That's 44 trillion gb of information, which is 10 times more than today, and hopefully will be used to make better decisions (before the AI bots make them for us). Read the full article at Deloitte Insights for more information.

Four great domain names currently for sale related to analytics:
DarkEdge.com
DatabaseTools.com
KeyInsight.com
XLMetrics.com
To make an offer on all four premium domain names as a package - contact.


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