Dynamic Content is the Search Engine Target

There's a lot of talk about traffic and SEO and I wanted to mention a few key points on building volume.  First, your sites needs to built correctly so search engines can read it.  That's a technical discussion for a later date, but needs to be in place for other methods to work.  Setup Google Analytics and a few others so you can triangulate and see what's actually working.  Without a measure your're driving blind.  If you don't have a blog, add one.  It will be the most read page on your site and you can feed it directly to social media.  The Post Viewed tag in the lower right corner of each article here is misleading, it's not how many times it's been viewed, it represents how many times the Read More tag has been clicked.  For the record, the main page of this Tech Notes blog gets viewed between 3k to 7k times on any given day.

Dynamic content isn't just tailoring your site to your unique visitors, it's generating relevant and fresh new content for your site.  Having this dynamic content is what is going to improve your SEO score and the quality of traffic you receive.  There's no way to short cut this process.  Some of the most intelligent minds at Google are continually working the algorithm to weed out the junk and click bait.  If you write compelling articles and add epic content regularly, your numbers will begin to perk up.  If you work it, expect about a 25% increase in qualified traffic and that will be significant to any business that you're in.  Google has some great webmaster tools here.  Give the PageSpeed Insights test a try and see how your site scores.  Your site may need more work than you think.  Keep it fresh and keep it growing, make a bigger target.