I caught a preview of Apple's Watch and the idea is right but the design isn't there. It isn't there, yet. This watch will have an appeal to some, the techies, geeks and ifollowers will buy, but for it to have the mass appeal of other Apple products it's got to be sexier. It's too big any bulky. The overall design needs to go in a direction it has never been. Why force it into a wrist watch style? Could it be a cord or wrap like a band that glows when a message is received or like a bracelet from the Egyptian era only with symbols that light up and speech communication. How about something in a Native American style?
The market will really soar when this right, and those that purchase the current version will help pave the way. It still looks like something from the seventies that wasn't much fun then, a novelty that leaves you wondering. You can get a glimpse of the new Watch here. When they get it right, it'll be the next big thing.
The domain iWatch.com is owned by someone other than Apple in the Cayman's and wisely they have nothing about the Apple's Watch on their site that could lead to litigation. Entrepreneur has some ideas on why they aren't using the i-prefix. Could build a great voyeurism site.