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Net Neutrality Appealed - Not a Good Thing

Net Neutrality AppealedNet Neutrality Was Appealed This Week

What is Net Neutrality and what does it mean now that it has been appealed? These are good questions and from talking with people this topic generally goes over their heads or they don't know enough to have an interest. But, as much as we all depend on the internet and searching for data, keeping the net neutral is important and we should take it one step further with pure search algorithms, rather than paid search.

A neutral net is when you go a website and all content is delivered unrestricted by the internet service provider (ISP) and only throttled by the web-servers themselves. Removing or appealing that ability, some websites may not be delivered by different ISP's at all or equally.  Searching by any of the top providers like Google are not a pure search function either.  The results you receive are mostly, if not exclusively from paid for search words auctioned to advertisers.  Having a great domain name is essential to reach through search engines with organic traffic.

There needs to be a campaign for the freedom of information and the ability to find it.   I know that I like to find exactly what I am searching for and not get stuck with whichever advertiser would like to get in front of me. There are a couple of things in play that have yet to come to light.

The FCC has sold the lower end of the radio frequency spectrum to the big wireless providers in what is called the Repack pushing HDTV to UHF.   They are paying for this migration which will occur over the next 5 years.  This will allow ATSC v3.0 to roll out which will allow broadcast TV to hit your cell phone and other wireless devices.  Just when you though TV was dead it will coming back with a vengeance.  There's a lot of competition to get in front of your eyes.  From the ads on the pump at the gas station to grabbing the eyes of your child on a classroom screen, these powerful groups know the value of programming. And not programming like writing code, programming as it refers to conditioning behavior.

About the image, just thought the owl feet were cool.


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