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Black Friday - A Bleak Forecast For Retail

RetailAfter Thanksgiving dinner many people get underway with their holiday shopping.  The crowds have never been my thing, but for some it's fun way to burn off the big meal and catch some deals.  The ongoing spread of COVID will have to restrict shopping and will be a lasting change to the way we shop continuing to be a gut punch to most retailers.  Shopping malls do most of their business from November thru January.  I talked to a few store owners that told me they do 90 percent of their business from mid November to Christmas Eve.

With limited shoppers, and shoppers with a decreased disposable income, I would expect a huge decline in retail businesses that can survive for too much longer.  An article of interest that cites several great sources is in the Retail Reports Roundup from SGB Media.

Although it's a comprehensive article and has several great sources, an unmentioned trigger point for the economy to rebound is consumer confidence.  After that Presidential debate, which was in no way presidential, it didn't help matters any.  I'd like to think they were fighting for America, but I'm more inclined to believe they are fighting over the money they can put in their pockets.

Sure there are problems we are facing, but each one of those is an opportunity and winning isn't as important as how you win is.  Never give up and never compromise your integrity.


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