I keep an eye on web traffic coming into all of my sites and my clients' sites. Since the World Cup in Rio last summer, I have notice a sharp increase in the volume of traffic from South America. I didn't think much of it at first thinking it might have been stemming from the few posts I made rooting for the Netherlands team, but the numbers from Brazil remained high. Last week I had to take closer notice the volume coming in from Sao Paulo exceeded the what I was receiving from the United States.

In the domain industry there's a lot of discussion about Chinese domain names and the size and potential of China's market. I don't qualify as a player in the industry. There are fish, big fish and whales. On the scale of things, I'd be less than one plankton, just a single celled amoeba eeking out a living. As large as China is, I don't see a lot of traffic emanating from them. Very well could be I don't have the domain names that would attract their attention, but even on client domains that might, I don't see anything that significant from them at all.

Traffic from Sao Paulo was closer to 5 percent above the US traffic volume. Drilling through the analytics, best I could determine is strong interest in technology. Did you know Sao Paulo is the world's 4th largest city? I have heard of Sao Paulo, but had no idea they'd have so much going on and new tech growth. Take a fresh look at Sao Paulo, they're already the next big thing.