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Uncommon news and information with a technical twist and some topics that are a bit out there. Enjoy...


Domain Name Values Are Rising

Domain Name values are rising Domain name values are rising for several key reasons:

First, they provide unprecedented advertising abilities and can reach out to new clients and interact with them 24X7 where no other media can't even compete.

Secondly, absolute creditability.  People judge your domain name, your url, your address, this is how they find you and get to know you.  How well your site looks and works is also a factor, I hope that is obvious.  Don't lose the fish at the dock.  But, if your domain name is off center, or has extra words, hyphens, number, all these make it weaker and harder to business with your organization.  Look at how you view and surf, how fast are you gone and less likely to put a credit card up when these two key points are off?  77 percent are gone in less than half a second.

Domain names are like real estate, they're virtual real estate, but the difference is domain names rarely and infrequently come back on the market.  Once sold, they are gone.  If they do come up for sale, it's usually in the aftermath of a merger and for 100X what it last sold for.  Like real estate, inventory is low and depleting.  The pool of good names is drying up at an accelerating rate.

Get the .com extension or you'll be giving business to it.  Maybe a .org depending on what your business is, and a .us maybe a good thing 10 years from now, but get the best .com names while you can.  For the all the reasons above, and most prominently, domain names are the most powerful advertising mechanism in place for the next 20 years.

Prices are going up, and so are mine.  Open to offers, take a look here.


Business Development - Advertising

Integrated Marketing - Business Development - Advertising The key method of developing your business is advertising. Call it integrated marketing with all the other forms of getting your message out, but it still boils down to advertising, which is making it public and memorable.

You may advertise in a trade magazine or on a billboard, but your website is the only form of advertising that's constantly available to your audience. Your domain name is the focal point for all of these marketing components, at the corner stone, and the foundation from where you build your brand upon.

Get a dot com name. Other extensions may gain popularity in 20 years, but for the foreseeable future your marketing efforts will end up in the junk folder. Even in tech where .io and .ai have some traction with start ups, it translates into they're in beta, not ready for primetime. As a decision maker can you back your choice of doing business with an organization that's not really established?

Read my last post about Branding for Authority and Affinity for more information. Here are some premium domain names that I have for sale.


My COVID-19 Policy - Work Harder

Giant Chickens in April

By now you have probably gotten an email from every company that you have ever visited on their COVID policy.  No need to rehash washing your hands and social distancing here.  The point that I want to stress is that we are all in this together, locally and globally, and it's going to take all of us to beat this thing.

I work for the government in my day job, maintaining transmitters along the coast of South Carolina.  The government is just people.  Some very hard working people that perform jobs that in the private sector usually pays much more for the same work.  But, boil it all down, and it's just people helping people.

In times of crisis's past, like the hurricanes we've had, we didn't get extra pay or bonuses, just a good feeling at the end of the day that we made a difference.  Getting through this is going to be difficult, but not something we can't do.

There are always two options you have in any situation.  One is to do nothing.  With COVID doing nothing is actually a good thing.  Stay at home and you're not part of the problem.  The second option is to try harder.  I have to credit my father with that one.  He was part of what they now call the greatest generation, but the greatest generation is really yet to come.  We are all products of these generations, we are the hybrids.  Let's try a little harder and figure this out.  Figure out what you can do to help.

Sure it's scary, we see exactly how fragile our world is.  And, the big brains say it's going to get worse before it gets better, but we will get through it and come out stronger. Helping others is really the name of the game.

Check on your neighbors, have empathy and employ compassion.  We are all going through a lot.  I want to be able to reflect back at the End of the Plague party and know I had a hand in making the world a better place.  I may not invent a miracle vaccine, but I help keep emergency communications online over here, inspire hope and I lend a helping hand.  I am very grateful for the medical, fast food, grocery workers and everyone involved in all these chains that keeping us moving forward.

Do your part and work harder. Patience, courtesy and humor go along way, act like you've been somewhere.  Maybe this will spark a spiritual revolution when we finally realize that we are all the same, and that we are all connected.


Does your domain matching your brand?

TLD InvestorsThis article is by Kasssey Lee on TLfDInvestors.com originally from GrandSeeds.com

 

Your domain is the address of your store in the digital world. If consumers remember what you sell and where to buy it, that’s powerful marketing. Your brand helps them remember what you sell, and your domain helps them remember where to buy it. Therefore, you want your domain to be easily remembered. The easiest way to remember your domain is to make it match your brand.

It's never too late to get the matching domain name, it just gets more expensive.


Business Blunders - Don't be a Blockbuster

Business Blunders
Everyone makes mistakes from time to time, but this one I just can't see how the management team didn't see the future of their business.  Back in 2000 the internet was more than thriving and Blockbuster could have bought Netflix for a mere 50 million.  As of today Netflix is worth over 128 billion, down from and all time high of 180 billion.  In the summer of 2000, Blockbuster CEO John Antioco said "The dot-com hysteria is completely overblown".  His council went on to state how the business models of Netflix and just about every other online business were not sustainable and would never make any money.  That statement couldn't be any more wrong then than it is now.  Read the full article here on Inc.com

How did these guys not see that by delivering their product online would eliminate all of their overhead, shipping and logistical nightmares.  Yes, management and vision are two different things, but they shouldn't be.  Doesn't matter what business you are in either, not only do you need a strong online presence, there is an evolution going on of how your customers will interact with you and not just on social media.  Developers are building virtual realities to showcase products.  Imagine if your customers could experience your products before they buy.  This will be very popular with the gaming generation as they become the most powerful purchasers of consumer goods in 10 years.

If you haven't read the worst business blunders in tech history I would suggest Googling that phrase and see what you get.  Branding blunders are even more common and they happen all the time.  Avoid a brand blunder and start with a great domain name.  A strong domain name is the foundation for enticing and retaining customers with a memorable name.  Your domain name also attracts B2B partners and lays the ground floor for building supplemental income streams.  Streams turn into rivers and maybe even into a whole new business model for your companies' survival.  Have some vision and get creative.


Online Advertising Tools

Online advertising made easy Here's a company I discovered while looking for some keyword analysis on my GeorgiaBeachHomes.com website, Wordstream.

Not only does Wordstream offer keyword advice and optimization, they have a suite of utilities to tune up your marketing campaigns. Wordstream is a Google and Facebook Premier Partner leading the industry in search optimization.

I like the design of their wesite too and they have a wealth of information for those of you just getting started with online advertising. Spend a little time reading though the Pay Per Click University and learn about bid management and conversion tracking.


Significant Domain Name Sales

Significant Domain Name SalesSummer 2019 Reported Domain Sales

For those of you that are not in-tune with the domain industry, here are some recent domain name sales that have been topping this summer's domain charts.  Please keep in mind that only a very small fraction of sales ever get reported.  Orion.com changed hands, but the price was unreported, rumor has it that it sold above 30m.  Prices have been rising for great domain names.

  Voice.com 30M
  Money.com 20M
  EKO.com 1.5M
  Room.com 1.5M
  Nursing.com 950k
  Links.com 789k
  Carrot.com 565k
  BettingOdds.com 486k
  Cooking.com 402k
  Casions.org 400k
  JoyRide.com 300k
  Money.com.au 279k
  PFF.com 270k
  Crystals.com 188k
  Viajes.es 165k (Travels Esp.)

Visit DNJournal.com for the reported year to date sales chart.


Investing in Domain Names

DomainingI found 2 articles on Domaining.com that I thought I would pass along to share.  I follow all of these blogs and they help me stay in tune with the pulse of the industry.   

Domain Investing
This is a TED talk about the Carvertise.com story.   From the business owner's perspective and a savvy domain owner.  Not going to spoil it, just enjoy the presentation.

Domain Sales

The second article comes from Morgan Linton's blog about the frequency of 6 and 7 figure domain name sales.  Large sales are more common than you think and often under reported.


After Memorial Day is usually a slower season, but not so this year.  Sales are up, and heating up.
Check out the rest of domain names I have for sale here.


EMD's - Exact Match Domains

EMD - Exact Match DomainsExact Matching Domain Names

The most valuable domain names are exact matching domain names.  An EMD is the perfect match to the business that you're in or the traffic you would like to attract.  The value of these domains are not only investment grade, they are the key to your brand protection going forward.  There has been several articles on Forbes.com by Michael Gargiulo the CEO at VPN.com about domain name valuations.

Adding my 2 cents, the future is now and it's all about the digital side of your business.  Get an exact matching domain name that suits your market, only buy a .com extension and make sure your site works seamlessly on mobile devices.

Here's a few very strong EMD's that I have for sale:
    SouthernHomes.com
    KeyInsight.com
    GulfSportfishing.com
    LongLashes.com
    DatabaseTools.com


Use the Contact page or call (770)714-7840 to discuss the options.

See all the Domain Names For Sale here.


Great Domain Names Are Assets


Grow your company with premium technology domains. Technology is the fasting growing sector and a definitive part of your future growth. Whether your in the technology sector or realize it's where your organization needs a greater footprint, technology won't be a smaller part of anyone's future. Domain names as marketing channels surpass any other media and yield direct sales and instant analytics. Domain names are digital assets.

We are featuring the following domain names as a package or individually.




Technology Domains
ApacheServers.com
AtlantaConsulting.com Make an offer on
the whole package of
great tech domains.

DatabaseTools.com
KeyInsight.com
TechnologyGroup.com
Phiad.com
RhinoServer(s).com
SnapPoint.com
Viads.com

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