This article is by Kasssey Lee on TLfDInvestors.com originally from GrandSeeds.com
Your domain is the address of your store in the digital world. If consumers remember what you sell and where to buy it, that’s powerful marketing. Your brand helps them remember what you sell, and your domain helps them remember where to buy it. Therefore, you want your domain to be easily remembered. The easiest way to remember your domain is to make it match your brand.
It's never too late to get the matching domain name, it just gets more expensive.
Everyone makes mistakes from time to time, but this one I just can't see how the management team didn't see the future of their business. Back in 2000 the internet was more than thriving and Blockbuster could have bought Netflix for a mere 50 million. As of today Netflix is worth over 128 billion, down from and all time high of 180 billion. In the summer of 2000, Blockbuster CEO John Antioco said "The dot-com hysteria is completely overblown". His council went on to state how the business models of Netflix and just about every other online business were not sustainable and would never make any money. That statement couldn't be any more wrong then than it is now. Read the full article here on Inc.com
How did these guys not see that by delivering their product online would eliminate all of their overhead, shipping and logistical nightmares. Yes, management and vision are two different things, but they shouldn't be. Doesn't matter what business you are in either, not only do you need a strong online presence, there is an evolution going on of how your customers will interact with you and not just on social media. Developers are building virtual realities to showcase products. Imagine if your customers could experience your products before they buy. This will be very popular with the gaming generation as they become the most powerful purchasers of consumer goods in 10 years.
If you haven't read the worst business blunders in tech history I would suggest Googling that phrase and see what you get. Branding blunders are even more common and they happen all the time. Avoid a brand blunder and start with a great domain name. A strong domain name is the foundation for enticing and retaining customers with a memorable name. Your domain name also attracts B2B partners and lays the ground floor for building supplemental income streams. Streams turn into rivers and maybe even into a whole new business model for your companies' survival. Have some vision and get creative.
Here's a company I discovered while looking for some keyword analysis on my GeorgiaBeachHomes.com website, Wordstream.
Not only does Wordstream offer keyword advice and optimization, they have a suite of utilities to tune up your marketing campaigns. Wordstream is a Google and Facebook Premier Partner leading the industry in search optimization.
I like the design of their wesite too and they have a wealth of information for those of you just getting started with online advertising. Spend a little time reading though the Pay Per Click University and learn about bid management and conversion tracking.
From and article on WinningWP.com about getting the best domain name possible by Karol K, he provides 22 essentials tips to help those new to the industry. There's only one other tip I would add to this post, it's well worth it to buy a great domain name. Memorability and validity make your business standout. Not everyone can afford a million dollar domain, but there's a reason why they are worth those kind of numbers, specific site traffic and being the brand authority.
Remember you are building a brand when you build your website, and there's no point to building all your collateral advertising around a sub par domain name.
Escrow for Domain Names and a lot more.
I recently sold a domain name to a foreign buyer that wasn't familiar with the escrow process. It's really just as simple as depicted in the image below, but with their unfamiliarity, I can see how they could be skeptical, so I walked them through the whole process.
A couple of items not represented in the images are number one, make sure your buyer chooses the right email address for your transaction. Most people have at least a work and personal email address. It's always good to ask before you start your transaction. The second concern is for the seller. Sometimes when a buyer receives their goods they don't always follow up to verify that they have possession. You can rest assured that Escrow.com can verify the domain name transfer without any action by the buyer, it just takes a few day longer.
Escrow.com has been in the business for over 25 years and they began with handling domain name transactions. They truly are the industry leader.
They provide services for just about every other transaction as well payment plans.
Summer 2019 Reported Domain Sales
For those of you that are not in-tune with the domain industry, here are some recent domain name sales that have been topping this summer's domain charts. Please keep in mind that only a very small fraction of sales ever get reported. Orion.com changed hands, but the price was unreported, rumor has it that it sold above 30m. Prices have been rising for great domain names.
Viajes.es 165k (Travels Esp.)
Visit DNJournal.com for the reported year to date sales chart.
I found 2 articles on Domaining.com that I thought I would pass along to share. I follow all of these blogs and they help me stay in tune with the pulse of the industry.
This is a TED talk about the Carvertise.com story. From the business owner's perspective and a savvy domain owner. Not going to spoil it, just enjoy the presentation.
The second article comes from Morgan Linton's blog about the frequency of 6 and 7 figure domain name sales. Large sales are more common than you think and often under reported.
After Memorial Day is usually a slower season, but not so this year. Sales are up, and heating up.
Check out the rest of domain names I have for sale here.
Busy Developing Domain Names
This will be my last post for awhile. About a year ago I formed BHKO LLC with a focus on vacation rentals and real estate sales. We have several niche websites launching over the next few months each with its own regional area of inclusion. What distinguishes BHKO from the competition is our custom URL's or custom names that allow homeowners to choose a name for their property and they can use that link to pass to potential renters or for sales prospects.
We only cost $148 per year with NO commissions! So for about $12 dollars per month (tax deductible) you can advertise your property. Use us solely or in conjunction with your existing property management company or link to their system. We have a full reservation system available and you can share your property with just a click. Refer 10 of your friends and your renewal is free!
Simply the best value in advertising your property!
You can sign up on GeorgiaBeachHomes.com now, FloridaBeachHomes.com coming soon.
Exact Matching Domain Names
The most valuable domain names are exact matching domain names. An EMD is the perfect match to the business that you're in or the traffic you would like to attract. The value of these domains are not only investment grade, they are the key to your brand protection going forward. There has been several articles on Forbes.com by Michael Gargiulo the CEO at VPN.com about domain name valuations.
Adding my 2 cents, the future is now and it's all about the digital side of your business. Get an exact matching domain name that suits your market, only buy a .com extension and make sure your site works seamlessly on mobile devices.
Here's a few very strong EMD's that I have for sale:
Use the Contact page or call (770)714-7840 to discuss the options.
See all the Domain Names For Sale here.