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Uncommon news and information with a technical twist and some topics that are a bit out there. Enjoy...


Know Your Customer - Great Ad Campaign

I put that shit on everythingI have to tip my hat to the marketing team behind Frank's Red Hot Sauce for creating a brilliant campaign promoting their hot sauce brand.  The slogan, "I put that shit on everything", some might argue it's too edgy, but it's probably very close to how it's discussed by their target demo group.  Frank's sees their product through their customer's eyes and they did it with dash of humor.

Frank's Red Hot does own their brand matching domain name in dot com FranksRedHot.com, but at the time I am writing this article they didn't own their slogan IPutThatShitOnEverything.com.  It had been created in 2008, dropped and is available for registration again.  With such a great marketing campaign blowing up on social media, I didn't want them to drop the ball here so I gave the company a call and passed a message to their marketing team.  I told them I wouldn't publish this article for a day and let them go ahead and register it.  I get about 2k visitors per day, a lot of them are in the tech or domain industry, which is the bleeding edge of the internet, and someone will likely register it if they don't.

Marketing isn't just knowing your customer, having a good campaign that catches the attention of your target audience and then spills over into social, your team needs to be technically inclined to cover all bases.   Not many executives are very tech savvy, and advertising is an extremely competitive arena.  The best practice is to hire a consultant to go through your organization and explain your IT vulnerabilities beyond network security.  Hopefully, Frank's will acquire the matching slogan to their campaign for about 10 dollars.  Let's see if they can respond to customer feedback and move quickly.  That's a key ingredient.


Black Friday - A Bleak Forecast For Retail

RetailAfter Thanksgiving dinner many people get underway with their holiday shopping.  The crowds have never been my thing, but for some it's fun way to burn off the big meal and catch some deals.  The ongoing spread of COVID will have to restrict shopping and will be a lasting change to the way we shop continuing to be a gut punch to most retailers.  Shopping malls do most of their business from November thru January.  I talked to a few store owners that told me they do 90 percent of their business from mid November to Christmas Eve.

With limited shoppers, and shoppers with a decreased disposable income, I would expect a huge decline in retail businesses that can survive for too much longer.  An article of interest that cites several great sources is in the Retail Reports Roundup from SGB Media.

Although it's a comprehensive article and has several great sources, an unmentioned trigger point for the economy to rebound is consumer confidence.  After that Presidential debate, which was in no way presidential, it didn't help matters any.  I'd like to think they were fighting for America, but I'm more inclined to believe they are fighting over the money they can put in their pockets.

Sure there are problems we are facing, but each one of those is an opportunity and winning isn't as important as how you win is.  Never give up and never compromise your integrity.


My COVID-19 Policy - Work Harder

Giant Chickens in April

By now you have probably gotten an email from every company that you have ever visited on their COVID policy.  No need to rehash washing your hands and social distancing here.  The point that I want to stress is that we are all in this together, locally and globally, and it's going to take all of us to beat this thing.

I work for the government in my day job, maintaining transmitters along the coast of South Carolina.  The government is just people.  Some very hard working people that perform jobs that in the private sector usually pays much more for the same work.  But, boil it all down, and it's just people helping people.

In times of crisis's past, like the hurricanes we've had, we didn't get extra pay or bonuses, just a good feeling at the end of the day that we made a difference.  Getting through this is going to be difficult, but not something we can't do.

There are always two options you have in any situation.  One is to do nothing.  With COVID doing nothing is actually a good thing.  Stay at home and you're not part of the problem.  The second option is to try harder.  I have to credit my father with that one.  He was part of what they now call the greatest generation, but the greatest generation is really yet to come.  We are all products of these generations, we are the hybrids.  Let's try a little harder and figure this out.  Figure out what you can do to help.

Sure it's scary, we see exactly how fragile our world is.  And, the big brains say it's going to get worse before it gets better, but we will get through it and come out stronger. Helping others is really the name of the game.

Check on your neighbors, have empathy and employ compassion.  We are all going through a lot.  I want to be able to reflect back at the End of the Plague party and know I had a hand in making the world a better place.  I may not invent a miracle vaccine, but I help keep emergency communications online over here, inspire hope and I lend a helping hand.  I am very grateful for the medical, fast food, grocery workers and everyone involved in all these chains that keeping us moving forward.

Do your part and work harder. Patience, courtesy and humor go along way, act like you've been somewhere.  Maybe this will spark a spiritual revolution when we finally realize that we are all the same, and that we are all connected.


Does your domain matching your brand?

TLD InvestorsThis article is by Kasssey Lee on TLfDInvestors.com originally from GrandSeeds.com

 

Your domain is the address of your store in the digital world. If consumers remember what you sell and where to buy it, that’s powerful marketing. Your brand helps them remember what you sell, and your domain helps them remember where to buy it. Therefore, you want your domain to be easily remembered. The easiest way to remember your domain is to make it match your brand.

It's never too late to get the matching domain name, it just gets more expensive.


Business Blunders - Don't be a Blockbuster

Business Blunders
Everyone makes mistakes from time to time, but this one I just can't see how the management team didn't see the future of their business.  Back in 2000 the internet was more than thriving and Blockbuster could have bought Netflix for a mere 50 million.  As of today Netflix is worth over 128 billion, down from and all time high of 180 billion.  In the summer of 2000, Blockbuster CEO John Antioco said "The dot-com hysteria is completely overblown".  His council went on to state how the business models of Netflix and just about every other online business were not sustainable and would never make any money.  That statement couldn't be any more wrong then than it is now.  Read the full article here on Inc.com

How did these guys not see that by delivering their product online would eliminate all of their overhead, shipping and logistical nightmares.  Yes, management and vision are two different things, but they shouldn't be.  Doesn't matter what business you are in either, not only do you need a strong online presence, there is an evolution going on of how your customers will interact with you and not just on social media.  Developers are building virtual realities to showcase products.  Imagine if your customers could experience your products before they buy.  This will be very popular with the gaming generation as they become the most powerful purchasers of consumer goods in 10 years.

If you haven't read the worst business blunders in tech history I would suggest Googling that phrase and see what you get.  Branding blunders are even more common and they happen all the time.  Avoid a brand blunder and start with a great domain name.  A strong domain name is the foundation for enticing and retaining customers with a memorable name.  Your domain name also attracts B2B partners and lays the ground floor for building supplemental income streams.  Streams turn into rivers and maybe even into a whole new business model for your companies' survival.  Have some vision and get creative.


Online Advertising Tools

Online advertising made easy Here's a company I discovered while looking for some keyword analysis on my GeorgiaBeachHomes.com website, Wordstream.

Not only does Wordstream offer keyword advice and optimization, they have a suite of utilities to tune up your marketing campaigns. Wordstream is a Google and Facebook Premier Partner leading the industry in search optimization.

I like the design of their wesite too and they have a wealth of information for those of you just getting started with online advertising. Spend a little time reading though the Pay Per Click University and learn about bid management and conversion tracking.


Significant Domain Name Sales

Significant Domain Name SalesSummer 2019 Reported Domain Sales

For those of you that are not in-tune with the domain industry, here are some recent domain name sales that have been topping this summer's domain charts.  Please keep in mind that only a very small fraction of sales ever get reported.  Orion.com changed hands, but the price was unreported, rumor has it that it sold above 30m.  Prices have been rising for great domain names.

  Voice.com 30M
  Money.com 20M
  EKO.com 1.5M
  Room.com 1.5M
  Nursing.com 950k
  Links.com 789k
  Carrot.com 565k
  BettingOdds.com 486k
  Cooking.com 402k
  Casions.org 400k
  JoyRide.com 300k
  Money.com.au 279k
  PFF.com 270k
  Crystals.com 188k
  Viajes.es 165k (Travels Esp.)

Visit DNJournal.com for the reported year to date sales chart.


Investing in Domain Names

DomainingI found 2 articles on Domaining.com that I thought I would pass along to share.  I follow all of these blogs and they help me stay in tune with the pulse of the industry.   

Domain Investing
This is a TED talk about the Carvertise.com story.   From the business owner's perspective and a savvy domain owner.  Not going to spoil it, just enjoy the presentation.

Domain Sales

The second article comes from Morgan Linton's blog about the frequency of 6 and 7 figure domain name sales.  Large sales are more common than you think and often under reported.


After Memorial Day is usually a slower season, but not so this year.  Sales are up, and heating up.
Check out the rest of domain names I have for sale here.


Developing Domain Names

BHKO.comBusy Developing Domain Names

This will be my last post for awhile.  About a year ago I formed BHKO LLC with a focus on vacation rentals and real estate sales.  We have several niche websites launching over the next few months each with its own regional area of inclusion.  What distinguishes BHKO from the competition is our custom URL's or custom names that allow homeowners to choose a name for their property and they can use that link to pass to potential renters or for sales prospects.

We only cost $148 per year with NO commissions!  So for about $12 dollars per month (tax deductible) you can advertise your property.  Use us solely or in conjunction with your existing property management company or link to their system.  We have a full reservation system available and you can share your property with just a click.  Refer 10 of your friends and your renewal is free!

Simply the best value in advertising your property!

You can sign up on GeorgiaBeachHomes.com now, FloridaBeachHomes.com coming soon.


EMD's - Exact Match Domains

EMD - Exact Match DomainsExact Matching Domain Names

The most valuable domain names are exact matching domain names.  An EMD is the perfect match to the business that you're in or the traffic you would like to attract.  The value of these domains are not only investment grade, they are the key to your brand protection going forward.  There has been several articles on Forbes.com by Michael Gargiulo the CEO at VPN.com about domain name valuations.

Adding my 2 cents, the future is now and it's all about the digital side of your business.  Get an exact matching domain name that suits your market, only buy a .com extension and make sure your site works seamlessly on mobile devices.

Here's a few very strong EMD's that I have for sale:
    SouthernHomes.com
    KeyInsight.com
    GulfSportfishing.com
    LongLashes.com
    DatabaseTools.com


Use the Contact page or call (770)714-7840 to discuss the options.

See all the Domain Names For Sale here.


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