There's a lot to branding your business in sync with your domain name and I'm just going to discuss a few key points that begin with the letter A.
Authority and Affinity
Being a brand authority now of days is having a powerful domain name. Powerful domain names are valuable because they are memorable and reflect your business as a leader in your industry. Like it or not we live in the age of information overload, and that's a good thing. As a kid I would ride my bike back and forth to the library trying to juggle a stack of books, knowledge and products from all over the world are now at anyone's finger tips from just about anywhere. How does a customer find, return to, or recommend your business in a sea of 1.7 billion websites all competing for the first page of Google? This is why your domain name matters.
Affinity is the sense of the natural path to your business, a relationship to or the path of the least resistance. If a customer has to remember your domain name or apply a silly extension, not only are they going to have a hard time getting back to you, it's even more difficult for them to refer your company to their contacts. Word of mouth is still a powerful tool in growing your business.
Here's a few great articles on the subject of branding and why your domain name matters: Spend Less on SEO, More on a Memorable Brand by Jamie Zoch and The True Cost of Your Domain Name by Chris Zuiker.
One point I would add to both of these articles is that not acquiring your matching domain name is leaving the door open for your competition to purchase it. Some companies have spent millions just to keep their competition from having them.
Many online businesses have been thriving throughout the pandemic, some have had an unprecedented 2nd quarter. How? The answer is simple, they have mastered the art of the UX (user experience). Evaluate your sites whole UX and ask these 10 questions about your site from Medium.com. I'd add credibility to that list and that begins with your domain name. The article is from 2018 and is every bit as relevant then as it is today.
For the DNN platform there's an upgrade for the developer's UX too with Vanjaro.com from Mandeeps.com. When you design all day, what you experience matters. The new UX is comparable to Wix, SquareSpace, and Weebly. Featuring a Drag & Drop Live Editor, Responsive Editing, Automatic Revision History, Workflow Management, and in context, user aware, centralized site administration and it's open source. Vanjaro.com is compatible with custom DNN Modules, (including XMod Pro) and hundreds of existing solutions on the DNN Store.
The experience is the journey. Make it better and make more sales.
This article is by Kasssey Lee on TLfDInvestors.com originally from GrandSeeds.com
Your domain is the address of your store in the digital world. If consumers remember what you sell and where to buy it, that’s powerful marketing. Your brand helps them remember what you sell, and your domain helps them remember where to buy it. Therefore, you want your domain to be easily remembered. The easiest way to remember your domain is to make it match your brand.
It's never too late to get the matching domain name, it just gets more expensive.
Here's a company I discovered while looking for some keyword analysis on my GeorgiaBeachHomes.com website, Wordstream.
Not only does Wordstream offer keyword advice and optimization, they have a suite of utilities to tune up your marketing campaigns. Wordstream is a Google and Facebook Premier Partner leading the industry in search optimization.
I like the design of their wesite too and they have a wealth of information for those of you just getting started with online advertising. Spend a little time reading though the Pay Per Click University and learn about bid management and conversion tracking.
From and article on WinningWP.com about getting the best domain name possible by Karol K, he provides 22 essentials tips to help those new to the industry. There's only one other tip I would add to this post, it's well worth it to buy a great domain name. Memorability and validity make your business standout. Not everyone can afford a million dollar domain, but there's a reason why they are worth those kind of numbers, specifically site traffic and being the brand authority.
Remember you are building a brand when you build your website, and there's no point to building all your collateral advertising around a sub par domain name.
Summer 2019 Reported Domain Sales
For those of you that are not in-tune with the domain industry, here are some recent domain name sales that have been topping this summer's domain charts. Please keep in mind that only a very small fraction of sales ever get reported. Orion.com changed hands, but the price was unreported, rumor has it that it sold above 30m. Prices have been rising for great domain names.
Viajes.es 165k (Travels Esp.)
Visit DNJournal.com for the reported year to date sales chart.
I found 2 articles on Domaining.com that I thought I would pass along to share. I follow all of these blogs and they help me stay in tune with the pulse of the industry.
This is a TED talk about the Carvertise.com story. From the business owner's perspective and a savvy domain owner. Not going to spoil it, just enjoy the presentation.
The second article comes from Morgan Linton's blog about the frequency of 6 and 7 figure domain name sales. Large sales are more common than you think and often under reported.
After Memorial Day is usually a slower season, but not so this year. Sales are up, and heating up.
Check out the rest of domain names I have for sale here.
Exact Matching Domain Names
The most valuable domain names are exact matching domain names. An EMD is the perfect match to the business that you're in or the traffic you would like to attract. The value of these domains are not only investment grade, they are the key to your brand protection going forward. There has been several articles on Forbes.com by Michael Gargiulo the CEO at VPN.com about domain name valuations.
Adding my 2 cents, the future is now and it's all about the digital side of your business. Get an exact matching domain name that suits your market, only buy a .com extension and make sure your site works seamlessly on mobile devices.
Here's a few very strong EMD's that I have for sale:
Use the Contact page or call (770)714-7840 to discuss the options.
See all the Domain Names For Sale here.
There's not really a competition between Cyber Monday and Black Friday, but both are a measure of consumer habits and the deals abound for the four day period beginning 11/23/2018 thru 11/26/2018 this year.
For a full explanation of Black Friday and some news on deals go to BlackFriday.com. They offer a nice breakdown of spending between the two days on their survey page. Check it here.
Check with us if you're interested purchasing a domain name, we can always find away to make a deal that works for everyone. It's always a good time to give your online business a boost.
Grow your company with premium technology domains. Technology is the fasting growing sector and a definitive part of your future growth. Whether your in the technology sector or realize it's where your organization needs a greater footprint, technology won't be a smaller part of anyone's future. Domain names as marketing channels surpass any other media and yield direct sales and instant analytics. Domain names are digital assets.
We are featuring the following domain names as a package or individually.